ABEX Blog


Building the Best Booth!

Booth Enhancements for Your Next Exhibit

Your next exhibit could very well be the one that is going to put you ahead of your competitors. That is if you put your focus on all the components that make up an exhibit that begins with how you portray your business. Your greatest tool for being able to do this is your booth. There are many other aspects about this type of event that demand attention. All too often because of this the booth doesn't get the attention it needs. Yet, it plays a major role in the success of the exhibit.

The Right Planning

Your tradeshow presence needs to begin with a plan. Then within this major plan there should be several sub plans such as:

• Planning what the primary objective is for your tradeshow attendance
• What products/materials are going to be displayed
• What staff is going to be needed
• Design your booth layout
• Determine your budget
• Assign the staff needed to man the tradeshow
• Assign an exhibit co-ordinator

What Role Does Your Booth Have?

One of the biggest mistakes made by those new to trade show is not realizing the importance of the booth. Many see it as just being the designated space that they have to set up in. They don’t realize that it is the presentation of the business. The presentation makes the major statement of the business. It creates a picture in the tradeshow attendee’s minds as to what your business is all about. When you look at it this way it will help you to implement all of your sub plans in the most effective manner.

Designing Your Booth Layout

The Space:
You can either decide what space you want according to your budget. Or, you can determine how much is needed by your objective. Before you can determine this you need to know what your booth has to accommodate, such as:

• Your product or information
• Your displays, signage and walls
• Room for staff
• Room for booth visitors

The Booth Design

Now knowing what the size needs to be and what the booth needs to contain, the proper focus can be placed on the design. This is where you can utilize the right design to make a statement about your business. Think of it as your store front or the main page of your website. It has to create an impressive first but lasting impression.

Creating the Booth Impression

Here is where your choice of displays, signage and walls are going to play an important role. There are a lot of things that need to be considered both when choosing the style as well as placement.

Exhibit Walls

You are going to want something to segregate your booth space from those around you. With a booth you want to make good use of every square inch that you have. You can make your walls part of your marketing display. By using good quality walls that are easy to set up and are of the right height they can be integrated as an important part of your marketing materials. For you they serve the purpose of segregating your space. For the visitors they see the walls as a source of information.

Signage

Your signage is going to tell everyone who you are and what you are about. This is your virtual business card or your brochure. Choosing the right size and style as it fits in with your booth design is going to help create the impression you want and need.

Displays

For your displays before choosing them you need to think about their purpose. For each display you need to set a goal for it. This will help to decide on the size and the style, and the materials they will need to present. When it comes to incorporating your displays think about the layout of your exhibit. You want the size and style to be compatible with this. When planning on where they will be located don’t lose out on the importance of its visibility. Your displays have to be attention grabbing, compatible with your brand, and be able to be seen from a distance. These are all the components needed to deliver the message that the displays are meant to portray. If you accomplish this with your displays then you can count your displays as a success.

Setting Up the Booth

There is a lot of time and money that goes into a trade show There is the planning, set up, attending and tear down. Added to this are the fees for Drayage/material handling after the set up. For the best success it means relying on a professional company that has made trade show exhibits their business. These are the experts that can help you get the greatest return on investment for this business activity.

Building the Best Booth!

Booth Enhancements for Your Next Exhibit

Your next exhibit could very well be the one that is going to put you ahead of your competitors. That is if you put your focus on all the components that make up an exhibit that begins with how you portray your business. Your greatest tool for being able to do this is your booth. There are many other aspects about this type of event that demand attention. All too often because of this the booth doesn't get the attention it needs. Yet, it plays a major role in the success of the exhibit.

The Right Planning

Your tradeshow presence needs to begin with a plan. Then within this major plan there should be several sub plans such as:

• Planning what the primary objective is for your tradeshow attendance
• What products/materials are going to be displayed
• What staff is going to be needed
• Design your booth layout
• Determine your budget
• Assign the staff needed to man the tradeshow
• Assign an exhibit co-ordinator

What Role Does Your Booth Have?

One of the biggest mistakes made by those new to trade show is not realizing the importance of the booth. Many see it as just being the designated space that they have to set up in. They don’t realize that it is the presentation of the business. The presentation makes the major statement of the business. It creates a picture in the tradeshow attendee’s minds as to what your business is all about. When you look at it this way it will help you to implement all of your sub plans in the most effective manner.

Designing Your Booth Layout

The Space:
You can either decide what space you want according to your budget. Or, you can determine how much is needed by your objective. Before you can determine this you need to know what your booth has to accommodate, such as:

• Your product or information
• Your displays, signage and walls
• Room for staff
• Room for booth visitors

The Booth Design

Now knowing what the size needs to be and what the booth needs to contain, the proper focus can be placed on the design. This is where you can utilize the right design to make a statement about your business. Think of it as your store front or the main page of your website. It has to create an impressive first but lasting impression.

Creating the Booth Impression

Here is where your choice of displays, signage and walls are going to play an important role. There are a lot of things that need to be considered both when choosing the style as well as placement.

Exhibit Walls

You are going to want something to segregate your booth space from those around you. With a booth you want to make good use of every square inch that you have. You can make your walls part of your marketing display. By using good quality walls that are easy to set up and are of the right height they can be integrated as an important part of your marketing materials. For you they serve the purpose of segregating your space. For the visitors they see the walls as a source of information.

Signage

Your signage is going to tell everyone who you are and what you are about. This is your virtual business card or your brochure. Choosing the right size and style as it fits in with your booth design is going to help create the impression you want and need.

Displays

For your displays before choosing them you need to think about their purpose. For each display you need to set a goal for it. This will help to decide on the size and the style, and the materials they will need to present. When it comes to incorporating your displays think about the layout of your exhibit. You want the size and style to be compatible with this. When planning on where they will be located don’t lose out on the importance of its visibility. Your displays have to be attention grabbing, compatible with your brand, and be able to be seen from a distance. These are all the components needed to deliver the message that the displays are meant to portray. If you accomplish this with your displays then you can count your displays as a success.

Setting Up the Booth

There is a lot of time and money that goes into a trade show There is the planning, set up, attending and tear down. Added to this are the fees for Drayage/material handling after the set up. For the best success it means relying on a professional company that has made trade show exhibits their business. These are the experts that can help you get the greatest return on investment for this business activity.

New Company Video!

We're excited to say that we finally have a new company video to share with the world that really displays our true range of capabilities in our manfuacturing facility. We believe it tells the current story of ABEX and our new mantra - DESIGNING FORWARD. As we celebrate 37 years in business, we are proud to say that we have a lot of the same core values in place and we are proud of our ability to make any trade show exhibit under one roof. We debuted this new video at ExhibitorLive 2018 last month along with our new product launches for BOOTH COMMANDER and CUBICALL.

Watch the video below to see what we've been up to and get in touch with us regarding your next trade show event. Whether it's a 10x10, a portable display, 20x20 custom modular booth or larger, we always have a solution.



New LUMIWALL Shapes!

LUMIWALL has been a hit! Everyone is going backlit these days on the show floor, and so we decided to take our LUMIWALL line a step further - Introducing LUMIWALL Curve and LUMIWALL Trapezoidal. Illuminate your brand with one of our new custom shape packages. The difference is night and day. We're coming to Las Vegas next week to paint the town with LUMIWALL, so make sure to come see the City of Abex - Booth #1561.


Brand New Website

We're very excited to finally share our brand new website with the world, right in time before EXHIBITORLIVE next week in Las Vegas. Have a look around, check out some of our latest project renderings in the Latest and Greatest section on the homepage, browse through our Exhibit Search, and please feel free to shoot us an email - info@abex.com. Don't forget to visit the City of Abex at Booth #1561.

Brand New Website

We're very excited to finally share our brand new website with the world, right in time before EXHIBITORLIVE next week in Las Vegas. Have a look around, check out some of our latest project renderings in the Latest and Greatest section on the homepage, browse through our Exhibit Search, and please feel free to shoot us an email - info@abex.com. Don't forget to visit the City of Abex at Booth #1561.

City of ABEX


The Difference is Night and Day.

Take an inside look at our design process for this year's booth at EXHIBITORLIVE 2017 in Las Vegas. From concept and sketch to the rendering process.

View Renderings

Tips from The Exhibit Pros


  • Go lightweight

    Learn about our "Move to Modular" motto, where importance is placed on going lightweight and building an exhibit that will save your drayage costs.

  • Lead Management

    Learn the best ways to manage new leads and interact with them once they've visited your booth at the show.

  • Reconfiguration

    Let us help you design and create an exhibit that is reconfigurable for your next show space, saving you from designing a whole new exhibit.

  • I&D/Show Services

    Learn from our team of pros what it takes to set up and dismantle an exhibit with the best use of time efficiency.