Your next exhibit could very well be the one that is going to put you ahead of your competitors. That is if you put your focus on all the components that make up an exhibit that begins with how you portray your business. Your greatest tool for being able to do this is your booth. There are many other aspects about this type of event that demand attention. All too often because of this the booth doesn’t get the attention it needs. Yet, it plays a major role in the success of the exhibit.
The Right Planning
Your tradeshow presence needs to begin with a plan. Then within this major plan there should be several sub plans such as;
- Planning what the primary objective is for your tradeshow attendance
- What products/materials are going to be displayed
- What staff is going to be needed
- Design your booth layout
- Determine your budget
- Assign the staff needed to man the tradeshow
- Assign an exhibit co-ordinator
What Role Does Your Booth Have?
One of the biggest mistakes made by those new to trade show is not realizing the importance of the booth. Many see it as just being the designated space that they have to set up in. They don’t realize that it is the presentation of the business.
The presentation makes the major statement of the business. It creates a picture in the tradeshow attendee’s minds as to what your business is all about. When you look at it this way it will help you to implement all of your sub plans in the most effective manner.
Designing Your Booth Layout
You can either decide what space you want according to your budget. Or, you can determine how much is needed by your objective. Before you can determine this you need to know what your booth has to accommodate, such as;
- Your product or information
- Your displays, signage and walls
- Room for staff
- Room for booth visitors
The Booth Design
Now knowing what the size needs to be and what the booth needs to contain, the proper focus can be placed on the design. This is where you can utilize the right design to make a statement about your business. Think of it as your store front or the main page of your website. It has to create an impressive first but lasting impression.
Creating the Booth Impression
Here is where your choice of displays, signage and walls are going to play an important role. There are a lot of things that need to be considered both when choosing the style as well as placement.
You are going to want something to segregate your booth space from those around you. With a booth you want to make good use of every square inch that you have. You can make your walls part of your marketing display. By using good quality walls that are easy to set up and are of the right height they can be integrated as an important part of your marketing materials. For you they serve the purpose of segregating your space. For the visitors they see the walls as a source of information.
Your signage is going to tell everyone who you are and what you are about. This is your virtual business card or your brochure. Choosing the right size and style as it fits in with your booth design is going to help create the impression you want and need.
For your displays before choosing them you need to think about their purpose. For each display you need to set a goal for it. This will help to decide on the size and the style, and the materials they will need to present.
When it comes to incorporating your displays think about the layout of your exhibit. You want the size and style to be compatible with this. When planning on where they will be located don’t lose out on the importance of its visibility.
Your displays have to be attention grabbing, compatible with your brand, and be able to be seen from a distance. These are all the components needed to deliver the message that the displays are meant to portray. If you accomplish this with your displays then you can count your displays as a success.
Setting Up the Booth
There is a lot of time and money that goes into a trade show There is the planning, set up, attending and tear down. Added to this are the fees for Drayage/material handling after the set up. For the best success it means relying on a professional company that has made trade show exhibits their business. These are the experts that can help you get the greatest return on investment for this business activity.