Trade shows can be an excellent resource for almost any business. They can also be expensive, but the return will be well worth it. Provided all the important components for participating in a trade show are utilized properly. These few tips will help you to stay organized and to implement some of the strategies needed so you can capitalize on your investment that you are making in your next trade show.
Stand Out From Your Competition
Trade shows are industry orientated. It means that you are going to have plenty of competition there. But, competition is good for business. It does mean that you are going to have to be innovative in your presence. One reason is to bring the traffic to your booth. The other reason is to create a lasting and positive impression. This means you want to focus on the senses specifically sight, sound, smell and taste.
Techniques for Appealing to Sight
There are many ways that you can use resources for appealing to the sight. You can use visuals. Not just the ones that are directly promoting your business.
Your Business Mascot
Developing one specific for your business can be fun, and can also be added to your branding. Make sure the mascot is appropriate for your business and unique.
Having a VIP attend your booth will be a real attention getter. Choose one that is well known locally. It will not only help to bring in the traffic to your booth but it will be like an endorsement for your business. Try and choose a VIP that can relate to your business.
Having a video display is more effective for holding your visitor’s attention as opposed to drawing them into your booth. But, you can use the audio portion of your video for bringing in the crowds. Keep in mind though it is common courtesy not to let this interfere with the other exhibitors.
Techniques for Appealing to Hearing
The right choice of music can create a lasting impression. A song can bring back a memory in a flash. This is what you want your business to do which is create a memory. Make sure your choice of music is compatible with the type of business you have. For example, if you are selling motorcycles then you don’t want to be playing calm and relaxing music. You want something that is upbeat and catchy.
Techniques for Appealing to Smell
You have lots of opportunities to appeal to the sense of smell. This can be done with different types of aromas. It can be something simple as offering refreshments that have a strong but pleasant odor to them. Such as coffee and freshly baked cookies.
Techniques That Appeal to Touch
This can be achieved in several different ways and can be included with some of the other sensory techniques. For example, different textured refreshments are going to appeal to the touch. Or, something that really works well is to have a selection of different scented hand wipes on hand. A lot of people are using these now. They provide a good service by letting booth visitors freshen up their hands. While at the same time appealing to the sense of smell without being over powering.
Techniques That Appeal to Taste
This is an easy one. It can be accomplished with the refreshments. How elaborate you want to be with this will depend on your type of business and booth size. But there is a simple solution. All you need to do is have a multi-tiered dish with a selection of individually wrapped treats on it. This can range from a selection of candies to wrapped cookies.
Don’t Forget the Hand Outs
You want your visitors to leave your booth with a lasting impression. One that they can take with them will work very well. There are many promotional items that you can use for this. But, try to make it one that they will use on a daily basis. Make sure your logo and contact information is on them.
Finally, tie everything in with one central theme. But, make sure that you use your company colors in the theme