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Interactive Displays That Will Actually Capture Attention

Interactive-displays

With so many companies offering similar products and services, captivating the attention of interested visitors is a big challenge. That’s where interactive displays come into play. Interactive trade show displays not only capture the attention of the audience but also focus on boosting engagement and providing a memorable brand experience.

Give a different touch to your exhibit and increase your ROI with these exhibit ideas:

Display Brand Focused Content – Let the visitors know who you are and what you specialize in. Keep it informative like a mission statement, however, at the same time make sure it’s meaningful. Slogans and quotes look catchy but they should make some sense to the visitors visiting your booth. Attendees should be drawn in by a promise of what you can give them. Once the visitor steps in your booth, make it easy for them to navigate, tell them briefly about your products and services and what makes you stand out among your competitors.

Create Engaging Product Demos – Attendees are always on the lookout of an exhibit that captures their attention and engages their senses. Your exhibit might lose its impact if it does not have any interactive displays, no matter if you have used stunning visuals or placed your products strategically. Create a real everlasting impact with product demonstrations so that visitors can actually try out your product right there. This product demonstration can also be termed as experience based marketing. And, it has proved to be a promising avenue for modern day marketers.

Touchscreen Displays – Include touchscreen displays in your booth to let the visitors have a more personalized experience. In the displays, you can feature catalogs, company videos and portfolios for providing more in-depth knowledge of your organization. Touchscreen displays can be used to conduct contests within your exhibit. A touchscreen kiosk will boost interactivity of your booth without creating trouble for employees.

Show Real Time Social Media Updates – Social media platforms are considered the best for building brand awareness and for interacting with your targeted audience in real time. Trade shows help in collecting and providing information as well as publicizing your brand. You can provide real time trade show updates or follows at a digital display. This will not only generate interest but will also keep the attendees focused on your booth. It might be possible that many people will start following your brand on social media if they found your products and services to be useful.

Interactive Digital Displays Tell An Enthralling Tale

When implemented correctly, digital displays tell the story of your brand that drives results and higher return on investment. With so many options available, let Los Angeles-based Abex Exhibits help you select the right trade show display for your next trade show. With 38 years of expertise, we design and provide interactive booths that will help your brand capture more leads on the exhibition floor.

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Tips for Scaling Up Your Success at Your Next Trade Show

Tips for Scaling Up Your Success at Your Next Trade Show

Trade shows can be an excellent resource for almost any business. They can also be expensive, but the return will be well worth it. Provided all the important components for participating in a trade show are utilized properly. These few tips will help you to stay organized and to implement some of the strategies needed so you can capitalize on your investment that you are making in your next trade show.

Stand Out From Your Competition

Trade shows are industry orientated. It means that you are going to have plenty of competition there. But, competition is good for business. It does mean that you are going to have to be innovative in your presence. One reason is to bring the traffic to your booth. The other reason is to create a lasting and positive impression. This means you want to focus on the senses specifically sight, sound, smell and taste.

Techniques for Appealing to Sight

There are many ways that you can use resources for appealing to the sight. You can use visuals. Not just the ones that are directly promoting your business.

     Your Business Mascot

Developing one specific for your business can be fun, and can also be added to your branding. Make sure the mascot is          appropriate for your business and unique.

     A VIP

Having a VIP attend your booth will be a real attention getter. Choose one that is well known locally. It will not only help      to bring in the traffic to your booth but it will be like an endorsement for your business. Try and choose a VIP that can          relate to your business.

     Video Displays

Having a video display is more effective for holding your visitor’s attention as opposed to drawing them into your booth.      But, you can use the audio portion of your video for bringing in the crowds. Keep in mind though it is common courtesy        not to let this interfere with the other exhibitors.

Techniques for Appealing to Hearing

The right choice of music can create a lasting impression. A song can bring back a memory in a flash. This is what you want your business to do which is create a memory. Make sure your choice of music is compatible with the type of business you have. For example, if you are selling motorcycles then you don’t want to be playing calm and relaxing music. You want something that is upbeat and catchy.

Techniques for Appealing to Smell

You have lots of opportunities to appeal to the sense of smell. This can be done with different types of aromas. It can be something simple as offering refreshments that have a strong but pleasant odor to them. Such as coffee and freshly baked cookies.

Techniques That Appeal to Touch

This can be achieved in several different ways and can be included with some of the other sensory techniques. For example, different textured refreshments are going to appeal to the touch. Or, something that really works well is to have a selection of different scented hand wipes on hand. A lot of people are using these now. They provide a good service by letting booth visitors freshen up their hands. While at the same time appealing to the sense of smell without being over powering.

Techniques That Appeal to Taste

This is an easy one. It can be accomplished with the refreshments. How elaborate you want to be with this will depend on your type of business and booth size. But there is a simple solution. All you need to do is have a multi-tiered dish with a selection of individually wrapped treats on it. This can range from a selection of candies to wrapped cookies.

Don’t Forget the Hand Outs

You want your visitors to leave your booth with a lasting impression. One that they can take with them will work very well. There are many promotional items that you can use for this. But, try to make it one that they will use on a daily basis. Make sure your logo and contact information is on them.

Finally, tie everything in with one central theme. But, make sure that you use your company colors in the theme