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Ways To Keep Your Exhibit Materials Safe At A Trade Show

lockable trade show counters

Trade show theft can still occur, despite the efforts put in by the exhibitor. Regardless of the security guards that are on duty 24 hours a day, you cannot completely rely on them for the protection of your booth space and the valuable items in your exhibit. The security guards never keep a watch over your merchandise, they are there for other security reasons. So, prior to hiring your own personal security guard, think of investing in lockable trade show counters and follow the below enlisted measures to keep the exhibit material safe.

PRE SHOW CHECKLIST – Although no one is going to lift your custom trade show booth display under your nose, your iPads, laptops or any other gadgets/products are a different story. Create an inventory checklist prior to exhibiting at the trade show. While busy at the show, visitors you might not notice or suspect may take something small but at the same time precious and valuable. Consider making a check list or doing the following:

  • Draw a rough sketch of your booth space.
  • Label every visible portable item.
  • When the booth is all set, take a photo.

While packing everything, cross check all these items to make sure everything is in place.

LOCKABLE TRADE SHOW COUNTERS – Your booth staff and their personal belongings such as purses, phones, and car keys are easy targets for theft. Custom lockable trade show counters are not only a wonderful addition to your trade show booth but also keep your exhibiting materials safe during your trade show along with keeping the belongings of the staff safe. A small footprint with a range of sizes and designs perfect for any booth layout. While you’re not using your laptop or iPad, instead of leaving them out, store them in a lockable counter. Always greet every booth visitor personally, and with a handshake. Even if you’re busy, take a second to make eye contact.

POST SHOW RECON – All theft that occurs at a trade show have one thing in common – they occur especially at the time of moving out. Therefore, it is highly recommended not to label the boxes that attract the attention of thieves. Also, make sure that someone stays in your booth if you leave. Try to label the boxes differently or less descriptively. Make sure that everything is packed in your presence and in your sight. Don’t give some racoon an opportunity to dig through the boxes behind the curtain.

No matter what kind of show you’re exhibiting at, security is of utmost importance. Unfortunately, you can’t rely on all people anymore to be honest and credible. So, there you have it!! Lockable trade show counters, pre show checklist and a post show recon is a solid plan to keep trade show thieves away from and uninterested in your booth. Hope for the best, but plan for the worst with these simple theft prevention tips.

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10 Sure Signs that Your Tradeshow Exhibit is a Blast from the Past

10 Sure Signs that Your Tradeshow Exhibit is a Blast from the Past

No business can allow themselves to become outdated. There is too much competition out there. Plus, shoppers are really becoming savvy as to “what’s in” when it comes to technology. If a Company doesn’t present themselves as being up to date and on par with their industry this is going to show through sales and conversions. One of the biggest mistakes a Company can make is to allow their tradeshow exhibit to become mundane and out of date.

Here are some red flags that should warn you that your Exhibit is due for a replacement:

1. You are using cardboard boxes draped in materials to display your products.
2. The manufacturer of your booth components went out of business ten years ago.
3. When those who are constructing your booth can’t find the instructions to do so on the internet.
4. Some of the materials that are used in the exhibit components have been taken off the market.
5. You are using silver duct tape to hold some of the legs of your stands together.
6. You have to lean your stand displays up against a wall because they have seen better days.
7. The newspapers that you are using as packing material are turning yellow with age.
8. Your competitors look at your shelving and comment on how their grandfather used to use shelving just like that.
9. You are just completing the setup of your booth when everyone else is in the tear down stage.
10. You have to hire a separate truck just to transport your booth components.

Don’t Short Change Your Presentation

There is nothing wrong with being frugal. Of course everyone wants to do their part and recycle. But, not when it comes to the representation of your business. The tradeshow plays a very important role in building your brand. If you brand appears outdated then the assumption that your products and services are going to be too.

Becoming Complacent is Dangerous

It is easy to become complacent about your exhibit. There are so many things to attend to when it comes to attending a tradeshow that appearances and functionality can get put on the back burner. It is easy to adopt the attitude that “if its not broken then why fix it”? The answer is because an outdated exhibit is broken in the sense that it is not able to serve its many functions. You are creating a visual picture with your booth setup. A picture is worth a thousand words they say, and the image you are creating for your brand is a negative one.

Prove it To Yourself

Next time you are at a tradeshow either as a guest or a participant take a look around at the various booth setups. Then do some comparisons. You will soon be able to identify quickly those that are outdated. Those that are up to date will immediately stand out. They will be recognized by their design, style, and components they are comprised of and the message they are sending. If you are not getting the same message from your exhibit then its time for a new one!

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14 Critical Reasons Why You Do Not Want to Miss a Trade Show

14 Critical Reasons Why You Do Not Want to Miss a Trade Show

The one mistake that has to be avoided at all costs is to become complacent with where your Company is at. A business will only continue to thrive as long as its owner is proactive in promoting it. There are plenty of way to be able to do this. One of the most effective ways is through trade shows.

Strengthen Your Marketing Portfolio

Every company needs a marketing portfolio. It should be comprised of different components that will bring the intended results. It should also be diversified. Adding trade shows to the marketing tactics gives a business another platform to achieve many of the goals that marketing is meant to do.

Support Your Industry

Many industries form organizations to support their industry. Taking part in a tradeshow is another way to do this. When a large group of business entities come together in one place it helps to create a unity within the industry.

Build Your Contact Data Base

Not everyone who visits a trade show is going to become an instant lead. But, by being able to gather their contact information it provides new contacts for the sales team to work in the future to turn them into viable leads.

Stay on Par with Your Competitors

Smart business people know that competition is healthy. Every competitor will have their own marketing portfolio. When a tradeshow is designed for one industry then everyone is on the same playing field when it comes to their marketing objectives. It is a golden opportunity to observe as to what is and is not working for your competitors.

Connect with Suppliers

Most often suppliers will attend tradeshows concerning their related industry. They use this as a tool for picking up new clients. It is also a way for them to generate interest in the general public about their products. As a retailer that may use their product you can get a bird’s eye view of how the public is reacting to what the suppliers have to offer. Another positive aspect is that it gives you a chance to catch up on new products and what is happening in your industry in a much quicker manner.

Gather Feedback

The trade show can be used as a valuable tool for gathering information. Visitors to a trade show are more apt to share information about their wants and needs concerning your product. This is information that can be taken away from the trade show and used to scale up the business.

Use it as Metric

A trade show can be used as business tool in a variety of different ways. It can be used as a metric to tell the business owner what may or may not work in regards to future marketing tactics. It can be used to test new ideas. For example, new marketing material can be displayed and with careful observation it can be determined how effective it may be when used in other settings.

Generate Leads

One of the most important purposes of the trade show is to generate new leads. Only a portion of those who visit the trade show will qualify, but every lead is important. No matter what business one is in they need to build a customer base. A strong customer base will be comprised of both new and repeat customers. A trade show is a great platform for attracting new leads and also being able to qualify them at the same time.

Teaching Platform

The trade show is not just about selling or generating leads and contacts. It can be used to teach interested parties about your product or service. A lot more material can be covered during the time that the trade show runs compared to a short meeting with a client.

Get New Ideas

Even small ideas can be good ones. Watching how visitors interact at a trade show can help spur new ideas that can be expanded upon. Often the sales team manning the show can get new ideas just from being there.

Learning Opportunity

Almost every competitor will spend their time at the trade shows educating their prospects about what they have to offer. Businesses can learn from each other. Every business should have their own unique selling proposition (USP). It is wise for businesses to learn about what each of these are in regards to their competitors. Also, most often trade shows have seminars and workshops. These may be a great resource for some of the employees.

Employee Relationships

Quite often the sales team do not get the chance to work together in a public setting. A trade show offers a great opportunity for them to work together as a team instead of competing against each other for sales.

Brand Building

A business that is growing quickly often doesn’t get enough time for brand building. A trade show is a quick way of being able to do this.

Free Advertising

Most often the local press will attend the trade shows as they are news worthy. A company can get some great free advertising exposure by being part of the trade show.

Each of these as they stand alone are great reasons for attending a trade show. But when they are combined it creates a very powerful tool for a business to take advantage of.