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Benefits of Using Portable Displays For Your Booth

portable trade show displays

Trade shows form part of many businesses and industries. Whether its large or small or niche, trade shows are the perfect way to promote your products and services among the targeted audience and meet and share knowledge with the competitors. It is also the time to display your latest work, improvements and overall company progress.

When it comes to showcasing your products and services at an event, portable trade show displays offer a different element. The conveniences it might offer are just beyond expectations, but portable doesn’t mean you will have to compromise with the quality. Here are the benefits of portable trade show displays:

THEY ARE AFFORDABLE – Budget is a common constraint for small and medium-sized businesses. Portable displays help your company save a lot of money on installation and dismantle costs. Further, you will not have to face any hassles while transporting them. You can utilize this saved money in your budget for some other important functions.

THEY ARE VERSATILE – Don’t let the small size of portable displays fool you. These durable, flexible and cost effective portable displays cannot only convey your brand image but can also communicate your brand message with stellar graphic design effectively. They can be used at job fairs and executive seminars, conferences, corporate meetings and product launches.

THEY ARE REASONABLE – They are less expensive than custom exhibits. While a large custom trade show exhibit can cost anywhere from $25,000 to $50,000 depending on the basis of design and configuration, a portable trade show display will not burn a hole in your pocket. This shows that they are really cost-effective.

EASILY TRANSPORTABLE – The transportation costs are dependent on various factors. Amongst all, one of the most influential factors is the size of your exhibit. No matter if it’s a freight company or a courier service, the cost of transporting large structures is always high. Portable displays can be shipped at a comparatively low cost. You can eliminate the transportation cost by carrying it in your own vehicle.

IDEAL FOR SMALL BOOTH – If you know that there will be less number of employees on the booth – a large exhibit might look like a bit odd, so go for a small booth. Also, if space is large, it will become difficult for the employees to attend to all visitors. Portable displays can help end such issues. Their compact size is perfect for small booths.

Portable trade show displays are also typically a lot lighter than custom exhibits. They also offer you the flexibility to adapt your display from one show to another quickly and easily. Their installation saves a lot of time, thereby allowing you to focus on other important tasks that need to be completed prior to when the show begins.

At Abex Exhibits, we don’t just specialize in custom exhibits but we’re also leaders in providing portable trade show displays for just about any industry.

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Ways To Keep Your Exhibit Materials Safe At A Trade Show

lockable trade show counters

Trade show theft can still occur, despite the efforts put in by the exhibitor. Regardless of the security guards that are on duty 24 hours a day, you cannot completely rely on them for the protection of your booth space and the valuable items in your exhibit. The security guards never keep a watch over your merchandise, they are there for other security reasons. So, prior to hiring your own personal security guard, think of investing in lockable trade show counters and follow the below enlisted measures to keep the exhibit material safe.

PRE SHOW CHECKLIST – Although no one is going to lift your custom trade show booth display under your nose, your iPads, laptops or any other gadgets/products are a different story. Create an inventory checklist prior to exhibiting at the trade show. While busy at the show, visitors you might not notice or suspect may take something small but at the same time precious and valuable. Consider making a check list or doing the following:

  • Draw a rough sketch of your booth space.
  • Label every visible portable item.
  • When the booth is all set, take a photo.

While packing everything, cross check all these items to make sure everything is in place.

LOCKABLE TRADE SHOW COUNTERS – Your booth staff and their personal belongings such as purses, phones, and car keys are easy targets for theft. Custom lockable trade show counters are not only a wonderful addition to your trade show booth but also keep your exhibiting materials safe during your trade show along with keeping the belongings of the staff safe. A small footprint with a range of sizes and designs perfect for any booth layout. While you’re not using your laptop or iPad, instead of leaving them out, store them in a lockable counter. Always greet every booth visitor personally, and with a handshake. Even if you’re busy, take a second to make eye contact.

POST SHOW RECON – All theft that occurs at a trade show have one thing in common – they occur especially at the time of moving out. Therefore, it is highly recommended not to label the boxes that attract the attention of thieves. Also, make sure that someone stays in your booth if you leave. Try to label the boxes differently or less descriptively. Make sure that everything is packed in your presence and in your sight. Don’t give some racoon an opportunity to dig through the boxes behind the curtain.

No matter what kind of show you’re exhibiting at, security is of utmost importance. Unfortunately, you can’t rely on all people anymore to be honest and credible. So, there you have it!! Lockable trade show counters, pre show checklist and a post show recon is a solid plan to keep trade show thieves away from and uninterested in your booth. Hope for the best, but plan for the worst with these simple theft prevention tips.

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On A Tight Budget & Still Want To Update Your Exhibit Design – Follow These Steps

It’s not possible to purchase a new booth every time you exhibit at a trade show. Custom exhibits are a major investment and companies must know how to reuse them or design them wisely to be reconfigured. Every time you are part of a new trade show, it becomes difficult to spend money on new exhibits. Further down the line, there are other expenses involved with your exhibit such as freight to and from, drayage and material handling, labor to install and dismantle, storage and more.

custom exhibit design

Even if the original design is intact, sometimes the structure shows the signs of wear and tear. However, there are ways by which you can update your exhibit which prevent big and expensive repairs. Maintenance plays a vital role even in trade show exhibits!

Why maintenance matters….

Once the trade show is over, it is recommended that you thoroughly inspect the trade show booth. It might be possible that some corners or shelving might have got damaged and need to be refreshed and replaced. Also, check the light bulbs, electrical connections, graphics or any other missing pieces.

Also, check your shipping case because over time shipping cases might wear out or get damaged due to their continuous use in storage and transportation. You must repair the damages caused to your shipping case for the best protection of your exhibit. Below we have mentioned affordable ways on how you can maintain the condition of your trade show for years:

 

Give Your Graphics a Change – It is not at all mandatory that you have to build an all new exhibit. You can keep the things looking trendy and fresh by updating the display graphics. This is less expensive than getting a new booth designed. However, making few changes in the display graphics will look good only if you’re happy with the existing structure.

Use Portable Structures – Incorporate portable displays and it will undoubtedly give your trade show booth a great makeover. Portable structures are very much common nowadays just because they are easy to use and cost-effective. For instance, you can include an iPad stand without redesigning the entire booth. New feature in your exhibit can also fetch more attention to the products/services that have been exhibited.

Rent a Trade Show Display – If you’re not able to decide whether to invest in the current exhibit or build a new one, go for another option – rent a display. Renting an exhibit is less expensive. And you can get everything rented out as per your needs and demands. Through renting, you will also get a clear insight as to what is suitable and what is worth the money invested. Lastly, you will avoid and save the storage costs.

Trade shows form the part of your marketing strategy, but at the same time, they are an investment. Fortunately, there are ways to make them affordable. At Abex Exhibits, we can provide you custom exhibit design at an affordable price that works within your budget.

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Trade Show Modernizing with SEG

SEG Fabric Graphic Close-up

When participating in a trade show there are many components of it that require detailed attention. It is really important that the display look up to date and modern. There are some items that are used in the display that can make it look outdated very quickly.

The Graphics

Most that go to trade shows are definitely familiar with many types of graphic displays. Many of these that have continued to work well throughout the years and still work today but only in some applications. When there is a large desire to become more lightweight (to save $ in drayage) so that your trade show schedule doesn’t cost you a fortune, fabric graphics make the most sense for bringing those results. In only makes sense to incorporate SEG fabric graphics in today’s exhibit.

The Introduction of SEG

SEG is Silicone Edge Graphics. It is a new resource being used in fabric graphics, which are ideal for trade shows. This is comprised of a select few fabrics specially designed for backlit or non-backlit displays with a high resolution dye-sublimated print. The edge is finished with a strip that is comprised of silicone and gets sewn directly onto the edge of the graphic. A frame with a recessed groove is then used so this silicone edge can be neatly inserted into it. Proper fitting is really important as the graphic must be taunt in the framework.

This is now the new modern replacement for those hard panel graphics that would show their wear and tear over time and could be difficult to work with. Not to mention how easy and cost effective it is to replace your graphics from show to show.

Once the advantages of the Silicone Edge Graphics are discovered, businesses using them could not fathom having to go back to the standard hard panel graphics they have been relying on for years.

Pristine Graphics

The graphics themselves are clear and sharp making them stand out and easy to view. This is due to the dye sublimation.

Less Space Requirements

Traditional framed graphics tend to take up a lot of space both during display and storage. With the SEG they are comprised of fewer frameworks which in turn address these issues.

Flexibility

These graphics are flexible in that they can be used on a variety of different types of SEG aluminum extrusion profiles.

Upgraded Appearance

Every little detail about a graphic display counts and anything that can detract away from this should be avoided. With the traditional graphics the seam line is noticeable but this is not the case with SEG graphics as there are no seams.

Easy Transporting

Transporting these fabrics is simple and hassle free because they are so lightweight and the fabric can be neatly folded.

Easy Care

Trying to clean traditional graphics can be almost impossible but with the SEG these fabric graphics can be easily washed and steamed to restore them to their pristine condition.

Benefits to the Environment

When the ease in which these fabric graphics can be stored and transported they have an indirect but important benefit to the environment.

Results Driven

The SEG fabric graphics are results driven. This all achievable due to;

*Crisp clean graphics

*Anti-glare material

*Cost effective

*Less framework

*Longevity

When all of the benefits of the SEG displays are compared to traditional graphic displays they far outweigh those that have been used in the past. They have that modern up to date look that is sure to enhance any display.

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10 Sure Signs that Your Tradeshow Exhibit is a Blast from the Past

10 Sure Signs that Your Tradeshow Exhibit is a Blast from the Past

No business can allow themselves to become outdated. There is too much competition out there. Plus, shoppers are really becoming savvy as to “what’s in” when it comes to technology. If a Company doesn’t present themselves as being up to date and on par with their industry this is going to show through sales and conversions. One of the biggest mistakes a Company can make is to allow their tradeshow exhibit to become mundane and out of date.

Here are some red flags that should warn you that your Exhibit is due for a replacement:

1. You are using cardboard boxes draped in materials to display your products.
2. The manufacturer of your booth components went out of business ten years ago.
3. When those who are constructing your booth can’t find the instructions to do so on the internet.
4. Some of the materials that are used in the exhibit components have been taken off the market.
5. You are using silver duct tape to hold some of the legs of your stands together.
6. You have to lean your stand displays up against a wall because they have seen better days.
7. The newspapers that you are using as packing material are turning yellow with age.
8. Your competitors look at your shelving and comment on how their grandfather used to use shelving just like that.
9. You are just completing the setup of your booth when everyone else is in the tear down stage.
10. You have to hire a separate truck just to transport your booth components.

Don’t Short Change Your Presentation

There is nothing wrong with being frugal. Of course everyone wants to do their part and recycle. But, not when it comes to the representation of your business. The tradeshow plays a very important role in building your brand. If you brand appears outdated then the assumption that your products and services are going to be too.

Becoming Complacent is Dangerous

It is easy to become complacent about your exhibit. There are so many things to attend to when it comes to attending a tradeshow that appearances and functionality can get put on the back burner. It is easy to adopt the attitude that “if its not broken then why fix it”? The answer is because an outdated exhibit is broken in the sense that it is not able to serve its many functions. You are creating a visual picture with your booth setup. A picture is worth a thousand words they say, and the image you are creating for your brand is a negative one.

Prove it To Yourself

Next time you are at a tradeshow either as a guest or a participant take a look around at the various booth setups. Then do some comparisons. You will soon be able to identify quickly those that are outdated. Those that are up to date will immediately stand out. They will be recognized by their design, style, and components they are comprised of and the message they are sending. If you are not getting the same message from your exhibit then its time for a new one!

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Tips for Scaling Up Your Success at Your Next Trade Show

Tips for Scaling Up Your Success at Your Next Trade Show

Trade shows can be an excellent resource for almost any business. They can also be expensive, but the return will be well worth it. Provided all the important components for participating in a trade show are utilized properly. These few tips will help you to stay organized and to implement some of the strategies needed so you can capitalize on your investment that you are making in your next trade show.

Stand Out From Your Competition

Trade shows are industry orientated. It means that you are going to have plenty of competition there. But, competition is good for business. It does mean that you are going to have to be innovative in your presence. One reason is to bring the traffic to your booth. The other reason is to create a lasting and positive impression. This means you want to focus on the senses specifically sight, sound, smell and taste.

Techniques for Appealing to Sight

There are many ways that you can use resources for appealing to the sight. You can use visuals. Not just the ones that are directly promoting your business.

     Your Business Mascot

Developing one specific for your business can be fun, and can also be added to your branding. Make sure the mascot is          appropriate for your business and unique.

     A VIP

Having a VIP attend your booth will be a real attention getter. Choose one that is well known locally. It will not only help      to bring in the traffic to your booth but it will be like an endorsement for your business. Try and choose a VIP that can          relate to your business.

     Video Displays

Having a video display is more effective for holding your visitor’s attention as opposed to drawing them into your booth.      But, you can use the audio portion of your video for bringing in the crowds. Keep in mind though it is common courtesy        not to let this interfere with the other exhibitors.

Techniques for Appealing to Hearing

The right choice of music can create a lasting impression. A song can bring back a memory in a flash. This is what you want your business to do which is create a memory. Make sure your choice of music is compatible with the type of business you have. For example, if you are selling motorcycles then you don’t want to be playing calm and relaxing music. You want something that is upbeat and catchy.

Techniques for Appealing to Smell

You have lots of opportunities to appeal to the sense of smell. This can be done with different types of aromas. It can be something simple as offering refreshments that have a strong but pleasant odor to them. Such as coffee and freshly baked cookies.

Techniques That Appeal to Touch

This can be achieved in several different ways and can be included with some of the other sensory techniques. For example, different textured refreshments are going to appeal to the touch. Or, something that really works well is to have a selection of different scented hand wipes on hand. A lot of people are using these now. They provide a good service by letting booth visitors freshen up their hands. While at the same time appealing to the sense of smell without being over powering.

Techniques That Appeal to Taste

This is an easy one. It can be accomplished with the refreshments. How elaborate you want to be with this will depend on your type of business and booth size. But there is a simple solution. All you need to do is have a multi-tiered dish with a selection of individually wrapped treats on it. This can range from a selection of candies to wrapped cookies.

Don’t Forget the Hand Outs

You want your visitors to leave your booth with a lasting impression. One that they can take with them will work very well. There are many promotional items that you can use for this. But, try to make it one that they will use on a daily basis. Make sure your logo and contact information is on them.

Finally, tie everything in with one central theme. But, make sure that you use your company colors in the theme

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14 Critical Reasons Why You Do Not Want to Miss a Trade Show

14 Critical Reasons Why You Do Not Want to Miss a Trade Show

The one mistake that has to be avoided at all costs is to become complacent with where your Company is at. A business will only continue to thrive as long as its owner is proactive in promoting it. There are plenty of way to be able to do this. One of the most effective ways is through trade shows.

Strengthen Your Marketing Portfolio

Every company needs a marketing portfolio. It should be comprised of different components that will bring the intended results. It should also be diversified. Adding trade shows to the marketing tactics gives a business another platform to achieve many of the goals that marketing is meant to do.

Support Your Industry

Many industries form organizations to support their industry. Taking part in a tradeshow is another way to do this. When a large group of business entities come together in one place it helps to create a unity within the industry.

Build Your Contact Data Base

Not everyone who visits a trade show is going to become an instant lead. But, by being able to gather their contact information it provides new contacts for the sales team to work in the future to turn them into viable leads.

Stay on Par with Your Competitors

Smart business people know that competition is healthy. Every competitor will have their own marketing portfolio. When a tradeshow is designed for one industry then everyone is on the same playing field when it comes to their marketing objectives. It is a golden opportunity to observe as to what is and is not working for your competitors.

Connect with Suppliers

Most often suppliers will attend tradeshows concerning their related industry. They use this as a tool for picking up new clients. It is also a way for them to generate interest in the general public about their products. As a retailer that may use their product you can get a bird’s eye view of how the public is reacting to what the suppliers have to offer. Another positive aspect is that it gives you a chance to catch up on new products and what is happening in your industry in a much quicker manner.

Gather Feedback

The trade show can be used as a valuable tool for gathering information. Visitors to a trade show are more apt to share information about their wants and needs concerning your product. This is information that can be taken away from the trade show and used to scale up the business.

Use it as Metric

A trade show can be used as business tool in a variety of different ways. It can be used as a metric to tell the business owner what may or may not work in regards to future marketing tactics. It can be used to test new ideas. For example, new marketing material can be displayed and with careful observation it can be determined how effective it may be when used in other settings.

Generate Leads

One of the most important purposes of the trade show is to generate new leads. Only a portion of those who visit the trade show will qualify, but every lead is important. No matter what business one is in they need to build a customer base. A strong customer base will be comprised of both new and repeat customers. A trade show is a great platform for attracting new leads and also being able to qualify them at the same time.

Teaching Platform

The trade show is not just about selling or generating leads and contacts. It can be used to teach interested parties about your product or service. A lot more material can be covered during the time that the trade show runs compared to a short meeting with a client.

Get New Ideas

Even small ideas can be good ones. Watching how visitors interact at a trade show can help spur new ideas that can be expanded upon. Often the sales team manning the show can get new ideas just from being there.

Learning Opportunity

Almost every competitor will spend their time at the trade shows educating their prospects about what they have to offer. Businesses can learn from each other. Every business should have their own unique selling proposition (USP). It is wise for businesses to learn about what each of these are in regards to their competitors. Also, most often trade shows have seminars and workshops. These may be a great resource for some of the employees.

Employee Relationships

Quite often the sales team do not get the chance to work together in a public setting. A trade show offers a great opportunity for them to work together as a team instead of competing against each other for sales.

Brand Building

A business that is growing quickly often doesn’t get enough time for brand building. A trade show is a quick way of being able to do this.

Free Advertising

Most often the local press will attend the trade shows as they are news worthy. A company can get some great free advertising exposure by being part of the trade show.

Each of these as they stand alone are great reasons for attending a trade show. But when they are combined it creates a very powerful tool for a business to take advantage of.

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Booth Enhancements for Your Next Exhibit

Abex Blog - Booth Enhancements

Your next exhibit could very well be the one that is going to put you ahead of your competitors. That is if you put your focus on all the components that make up an exhibit that begins with how you portray your business. Your greatest tool for being able to do this is your booth. There are many other aspects about this type of event that demand attention. All too often because of this the booth doesn’t get the attention it needs. Yet, it plays a major role in the success of the exhibit.

The Right Planning

Your tradeshow presence needs to begin with a plan. Then within this major plan there should be several sub plans such as;

  • Planning what the primary objective is for your tradeshow attendance
  • What products/materials are going to be displayed
  • What staff is going to be needed
  • Design your booth layout
  • Determine your budget
  • Assign the staff needed to man the tradeshow
  • Assign an exhibit co-ordinator

What Role Does Your Booth Have?

One of the biggest mistakes made by those new to trade show is not realizing the importance of the booth. Many see it as just being the designated space that they have to set up in. They don’t realize that it is the presentation of the business.

The presentation makes the major statement of the business. It creates a picture in the tradeshow attendee’s minds as to what your business is all about. When you look at it this way it will help you to implement all of your sub plans in the most effective manner.

Designing Your Booth Layout

The Space:

You can either decide what space you want according to your budget. Or, you can determine how much is needed by your objective. Before you can determine this you need to know what your booth has to accommodate, such as;

  • Your product or information
  • Your displays, signage and walls
  • Room for staff
  • Room for booth visitors

The Booth Design

Now knowing what the size needs to be and what the booth needs to contain, the proper focus can be placed on the design. This is where you can utilize the right design to make a statement about your business. Think of it as your store front or the main page of your website. It has to create an impressive first but lasting impression.

Creating the Booth Impression

Here is where your choice of displays, signage and walls are going to play an important role. There are a lot of things that need to be considered both when choosing the style as well as placement.

Exhibit Walls

You are going to want something to segregate your booth space from those around you. With a booth you want to make good use of every square inch that you have. You can make your walls part of your marketing display. By using good quality walls that are easy to set up and are of the right height they can be integrated as an important part of your marketing materials. For you they serve the purpose of segregating your space. For the visitors they see the walls as a source of information.

Signage

Your signage is going to tell everyone who you are and what you are about. This is your virtual business card or your brochure. Choosing the right size and style as it fits in with your booth design is going to help create the impression you want and need.

Displays

For your displays before choosing them you need to think about their purpose. For each display you need to set a goal for it. This will help to decide on the size and the style, and the materials they will need to present.

When it comes to incorporating your displays think about the layout of your exhibit. You want the size and style to be compatible with this. When planning on where they will be located don’t lose out on the importance of its visibility.

Your displays have to be attention grabbing, compatible with your brand, and be able to be seen from a distance. These are all the components needed to deliver the message that the displays are meant to portray. If you accomplish this with your displays then you can count your displays as a success.

Setting Up the Booth

There is a lot of time and money that goes into a trade show There is the planning, set up, attending and tear down. Added to this are the fees for Drayage/material handling after the set up. For the best success it means relying on a professional company that has made trade show exhibits their business. These are the experts that can help you get the greatest return on investment for this business activity.