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Interactive Displays That Will Actually Capture Attention

Interactive-displays

With so many companies offering similar products and services, captivating the attention of interested visitors is a big challenge. That’s where interactive displays come into play. Interactive trade show displays not only capture the attention of the audience but also focus on boosting engagement and providing a memorable brand experience.

Give a different touch to your exhibit and increase your ROI with these exhibit ideas:

Display Brand Focused Content – Let the visitors know who you are and what you specialize in. Keep it informative like a mission statement, however, at the same time make sure it’s meaningful. Slogans and quotes look catchy but they should make some sense to the visitors visiting your booth. Attendees should be drawn in by a promise of what you can give them. Once the visitor steps in your booth, make it easy for them to navigate, tell them briefly about your products and services and what makes you stand out among your competitors.

Create Engaging Product Demos – Attendees are always on the lookout of an exhibit that captures their attention and engages their senses. Your exhibit might lose its impact if it does not have any interactive displays, no matter if you have used stunning visuals or placed your products strategically. Create a real everlasting impact with product demonstrations so that visitors can actually try out your product right there. This product demonstration can also be termed as experience based marketing. And, it has proved to be a promising avenue for modern day marketers.

Touchscreen Displays – Include touchscreen displays in your booth to let the visitors have a more personalized experience. In the displays, you can feature catalogs, company videos and portfolios for providing more in-depth knowledge of your organization. Touchscreen displays can be used to conduct contests within your exhibit. A touchscreen kiosk will boost interactivity of your booth without creating trouble for employees.

Show Real Time Social Media Updates – Social media platforms are considered the best for building brand awareness and for interacting with your targeted audience in real time. Trade shows help in collecting and providing information as well as publicizing your brand. You can provide real time trade show updates or follows at a digital display. This will not only generate interest but will also keep the attendees focused on your booth. It might be possible that many people will start following your brand on social media if they found your products and services to be useful.

Interactive Digital Displays Tell An Enthralling Tale

When implemented correctly, digital displays tell the story of your brand that drives results and higher return on investment. With so many options available, let Los Angeles-based Abex Exhibits help you select the right trade show display for your next trade show. With 38 years of expertise, we design and provide interactive booths that will help your brand capture more leads on the exhibition floor.

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How To Make The Best Use of Trade Show Shipping Cases

Trade Show Shipping Cases

Moving your trade show displays to and from the trade show floor is a challenging and expensive task. Therefore, it is recommended to make the best use of your trade show shipping cases as they can help you save hassle, time and money. Abex Exhibits offers trade show display shipping cases that are rotomolded right here in San Fernando, California (not blow-molded or injection molded) to protect your displays in between shows while traveling. You can rely on us, and we guarantee no breakage on our transport cases.

Our practical cases are the best affordable solutions to store and transport your trade show booth, graphics and other materials. We provide several varieties of case solutions for portable, custom modular, or rental exhibits. These cases are the perfect solution to provide your exhibit elements utmost protection. Below we have enlisted how you can make the best use of trade show shipping cases:

Keep The Cases in Your Booth – Always keep your booth clean and tidy, and your shipping cases can help you with that. If you send back the cases, you will have to wait for hours after the closure of the trade show. As the show wraps, everybody feels like rushing back.

To overcome this hassle, nowadays there are available multi-function cases with case-to-podium conversion kits. These cases can easily be transformed into a counter or into attractive and useful branding podiums

Use your Cases for Storage – Our shipping cases aren’t just made for shipping your exhibit but can also be used as storage box. They are designed in a way to store other things, so you can use them in that way.

If you’ve planned to give out samples of your products or distribute freebies, then make use of the cases to store them at the back of your exhibit. Your staff can also use them as a locker to keep their personal items safe while at the trade show.

Consolidate Your Items – The cost of moving your trade show display from your office to the trade show location and then again back to the office (usually called drayage), can increase your overall exhibition budget. That’s why it is recommended to consolidate your display items. Consolidation means you can combine several smaller packages into one bigger parcel. The right case will help you accommodate a number of items such as banner stands, graphics, brochures, and freebies. Therefore, consider buying a large shipping case or transport tub.

The above mentioned tips when followed will help you get the most from your trade show shipping cases. The right case can help you save big in time, money and effort. Trust Abex Exhibits to provide you with high quality shipping cases that will lead to no breakage of items while transporting to your next trade show.

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10 Sure Signs that Your Tradeshow Exhibit is a Blast from the Past

10 Sure Signs that Your Tradeshow Exhibit is a Blast from the Past

No business can allow themselves to become outdated. There is too much competition out there. Plus, shoppers are really becoming savvy as to “what’s in” when it comes to technology. If a Company doesn’t present themselves as being up to date and on par with their industry this is going to show through sales and conversions. One of the biggest mistakes a Company can make is to allow their tradeshow exhibit to become mundane and out of date.

Here are some red flags that should warn you that your Exhibit is due for a replacement:

1. You are using cardboard boxes draped in materials to display your products.
2. The manufacturer of your booth components went out of business ten years ago.
3. When those who are constructing your booth can’t find the instructions to do so on the internet.
4. Some of the materials that are used in the exhibit components have been taken off the market.
5. You are using silver duct tape to hold some of the legs of your stands together.
6. You have to lean your stand displays up against a wall because they have seen better days.
7. The newspapers that you are using as packing material are turning yellow with age.
8. Your competitors look at your shelving and comment on how their grandfather used to use shelving just like that.
9. You are just completing the setup of your booth when everyone else is in the tear down stage.
10. You have to hire a separate truck just to transport your booth components.

Don’t Short Change Your Presentation

There is nothing wrong with being frugal. Of course everyone wants to do their part and recycle. But, not when it comes to the representation of your business. The tradeshow plays a very important role in building your brand. If you brand appears outdated then the assumption that your products and services are going to be too.

Becoming Complacent is Dangerous

It is easy to become complacent about your exhibit. There are so many things to attend to when it comes to attending a tradeshow that appearances and functionality can get put on the back burner. It is easy to adopt the attitude that “if its not broken then why fix it”? The answer is because an outdated exhibit is broken in the sense that it is not able to serve its many functions. You are creating a visual picture with your booth setup. A picture is worth a thousand words they say, and the image you are creating for your brand is a negative one.

Prove it To Yourself

Next time you are at a tradeshow either as a guest or a participant take a look around at the various booth setups. Then do some comparisons. You will soon be able to identify quickly those that are outdated. Those that are up to date will immediately stand out. They will be recognized by their design, style, and components they are comprised of and the message they are sending. If you are not getting the same message from your exhibit then its time for a new one!

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Tips for Scaling Up Your Success at Your Next Trade Show

Tips for Scaling Up Your Success at Your Next Trade Show

Trade shows can be an excellent resource for almost any business. They can also be expensive, but the return will be well worth it. Provided all the important components for participating in a trade show are utilized properly. These few tips will help you to stay organized and to implement some of the strategies needed so you can capitalize on your investment that you are making in your next trade show.

Stand Out From Your Competition

Trade shows are industry orientated. It means that you are going to have plenty of competition there. But, competition is good for business. It does mean that you are going to have to be innovative in your presence. One reason is to bring the traffic to your booth. The other reason is to create a lasting and positive impression. This means you want to focus on the senses specifically sight, sound, smell and taste.

Techniques for Appealing to Sight

There are many ways that you can use resources for appealing to the sight. You can use visuals. Not just the ones that are directly promoting your business.

     Your Business Mascot

Developing one specific for your business can be fun, and can also be added to your branding. Make sure the mascot is          appropriate for your business and unique.

     A VIP

Having a VIP attend your booth will be a real attention getter. Choose one that is well known locally. It will not only help      to bring in the traffic to your booth but it will be like an endorsement for your business. Try and choose a VIP that can          relate to your business.

     Video Displays

Having a video display is more effective for holding your visitor’s attention as opposed to drawing them into your booth.      But, you can use the audio portion of your video for bringing in the crowds. Keep in mind though it is common courtesy        not to let this interfere with the other exhibitors.

Techniques for Appealing to Hearing

The right choice of music can create a lasting impression. A song can bring back a memory in a flash. This is what you want your business to do which is create a memory. Make sure your choice of music is compatible with the type of business you have. For example, if you are selling motorcycles then you don’t want to be playing calm and relaxing music. You want something that is upbeat and catchy.

Techniques for Appealing to Smell

You have lots of opportunities to appeal to the sense of smell. This can be done with different types of aromas. It can be something simple as offering refreshments that have a strong but pleasant odor to them. Such as coffee and freshly baked cookies.

Techniques That Appeal to Touch

This can be achieved in several different ways and can be included with some of the other sensory techniques. For example, different textured refreshments are going to appeal to the touch. Or, something that really works well is to have a selection of different scented hand wipes on hand. A lot of people are using these now. They provide a good service by letting booth visitors freshen up their hands. While at the same time appealing to the sense of smell without being over powering.

Techniques That Appeal to Taste

This is an easy one. It can be accomplished with the refreshments. How elaborate you want to be with this will depend on your type of business and booth size. But there is a simple solution. All you need to do is have a multi-tiered dish with a selection of individually wrapped treats on it. This can range from a selection of candies to wrapped cookies.

Don’t Forget the Hand Outs

You want your visitors to leave your booth with a lasting impression. One that they can take with them will work very well. There are many promotional items that you can use for this. But, try to make it one that they will use on a daily basis. Make sure your logo and contact information is on them.

Finally, tie everything in with one central theme. But, make sure that you use your company colors in the theme

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14 Critical Reasons Why You Do Not Want to Miss a Trade Show

14 Critical Reasons Why You Do Not Want to Miss a Trade Show

The one mistake that has to be avoided at all costs is to become complacent with where your Company is at. A business will only continue to thrive as long as its owner is proactive in promoting it. There are plenty of way to be able to do this. One of the most effective ways is through trade shows.

Strengthen Your Marketing Portfolio

Every company needs a marketing portfolio. It should be comprised of different components that will bring the intended results. It should also be diversified. Adding trade shows to the marketing tactics gives a business another platform to achieve many of the goals that marketing is meant to do.

Support Your Industry

Many industries form organizations to support their industry. Taking part in a tradeshow is another way to do this. When a large group of business entities come together in one place it helps to create a unity within the industry.

Build Your Contact Data Base

Not everyone who visits a trade show is going to become an instant lead. But, by being able to gather their contact information it provides new contacts for the sales team to work in the future to turn them into viable leads.

Stay on Par with Your Competitors

Smart business people know that competition is healthy. Every competitor will have their own marketing portfolio. When a tradeshow is designed for one industry then everyone is on the same playing field when it comes to their marketing objectives. It is a golden opportunity to observe as to what is and is not working for your competitors.

Connect with Suppliers

Most often suppliers will attend tradeshows concerning their related industry. They use this as a tool for picking up new clients. It is also a way for them to generate interest in the general public about their products. As a retailer that may use their product you can get a bird’s eye view of how the public is reacting to what the suppliers have to offer. Another positive aspect is that it gives you a chance to catch up on new products and what is happening in your industry in a much quicker manner.

Gather Feedback

The trade show can be used as a valuable tool for gathering information. Visitors to a trade show are more apt to share information about their wants and needs concerning your product. This is information that can be taken away from the trade show and used to scale up the business.

Use it as Metric

A trade show can be used as business tool in a variety of different ways. It can be used as a metric to tell the business owner what may or may not work in regards to future marketing tactics. It can be used to test new ideas. For example, new marketing material can be displayed and with careful observation it can be determined how effective it may be when used in other settings.

Generate Leads

One of the most important purposes of the trade show is to generate new leads. Only a portion of those who visit the trade show will qualify, but every lead is important. No matter what business one is in they need to build a customer base. A strong customer base will be comprised of both new and repeat customers. A trade show is a great platform for attracting new leads and also being able to qualify them at the same time.

Teaching Platform

The trade show is not just about selling or generating leads and contacts. It can be used to teach interested parties about your product or service. A lot more material can be covered during the time that the trade show runs compared to a short meeting with a client.

Get New Ideas

Even small ideas can be good ones. Watching how visitors interact at a trade show can help spur new ideas that can be expanded upon. Often the sales team manning the show can get new ideas just from being there.

Learning Opportunity

Almost every competitor will spend their time at the trade shows educating their prospects about what they have to offer. Businesses can learn from each other. Every business should have their own unique selling proposition (USP). It is wise for businesses to learn about what each of these are in regards to their competitors. Also, most often trade shows have seminars and workshops. These may be a great resource for some of the employees.

Employee Relationships

Quite often the sales team do not get the chance to work together in a public setting. A trade show offers a great opportunity for them to work together as a team instead of competing against each other for sales.

Brand Building

A business that is growing quickly often doesn’t get enough time for brand building. A trade show is a quick way of being able to do this.

Free Advertising

Most often the local press will attend the trade shows as they are news worthy. A company can get some great free advertising exposure by being part of the trade show.

Each of these as they stand alone are great reasons for attending a trade show. But when they are combined it creates a very powerful tool for a business to take advantage of.