Posted on Leave a comment

10 Sure Signs that Your Tradeshow Exhibit is a Blast from the Past

10 Sure Signs that Your Tradeshow Exhibit is a Blast from the Past

No business can allow themselves to become outdated. There is too much competition out there. Plus, shoppers are really becoming savvy as to “what’s in” when it comes to technology. If a Company doesn’t present themselves as being up to date and on par with their industry this is going to show through sales and conversions. One of the biggest mistakes a Company can make is to allow their tradeshow exhibit to become mundane and out of date.

Here are some red flags that should warn you that your Exhibit is due for a replacement:

1. You are using cardboard boxes draped in materials to display your products.
2. The manufacturer of your booth components went out of business ten years ago.
3. When those who are constructing your booth can’t find the instructions to do so on the internet.
4. Some of the materials that are used in the exhibit components have been taken off the market.
5. You are using silver duct tape to hold some of the legs of your stands together.
6. You have to lean your stand displays up against a wall because they have seen better days.
7. The newspapers that you are using as packing material are turning yellow with age.
8. Your competitors look at your shelving and comment on how their grandfather used to use shelving just like that.
9. You are just completing the setup of your booth when everyone else is in the tear down stage.
10. You have to hire a separate truck just to transport your booth components.

Don’t Short Change Your Presentation

There is nothing wrong with being frugal. Of course everyone wants to do their part and recycle. But, not when it comes to the representation of your business. The tradeshow plays a very important role in building your brand. If you brand appears outdated then the assumption that your products and services are going to be too.

Becoming Complacent is Dangerous

It is easy to become complacent about your exhibit. There are so many things to attend to when it comes to attending a tradeshow that appearances and functionality can get put on the back burner. It is easy to adopt the attitude that “if its not broken then why fix it”? The answer is because an outdated exhibit is broken in the sense that it is not able to serve its many functions. You are creating a visual picture with your booth setup. A picture is worth a thousand words they say, and the image you are creating for your brand is a negative one.

Prove it To Yourself

Next time you are at a tradeshow either as a guest or a participant take a look around at the various booth setups. Then do some comparisons. You will soon be able to identify quickly those that are outdated. Those that are up to date will immediately stand out. They will be recognized by their design, style, and components they are comprised of and the message they are sending. If you are not getting the same message from your exhibit then its time for a new one!

Posted on Leave a comment

Tips for Scaling Up Your Success at Your Next Trade Show

Tips for Scaling Up Your Success at Your Next Trade Show

Trade shows can be an excellent resource for almost any business. They can also be expensive, but the return will be well worth it. Provided all the important components for participating in a trade show are utilized properly. These few tips will help you to stay organized and to implement some of the strategies needed so you can capitalize on your investment that you are making in your next trade show.

Stand Out From Your Competition

Trade shows are industry orientated. It means that you are going to have plenty of competition there. But, competition is good for business. It does mean that you are going to have to be innovative in your presence. One reason is to bring the traffic to your booth. The other reason is to create a lasting and positive impression. This means you want to focus on the senses specifically sight, sound, smell and taste.

Techniques for Appealing to Sight

There are many ways that you can use resources for appealing to the sight. You can use visuals. Not just the ones that are directly promoting your business.

     Your Business Mascot

Developing one specific for your business can be fun, and can also be added to your branding. Make sure the mascot is          appropriate for your business and unique.

     A VIP

Having a VIP attend your booth will be a real attention getter. Choose one that is well known locally. It will not only help      to bring in the traffic to your booth but it will be like an endorsement for your business. Try and choose a VIP that can          relate to your business.

     Video Displays

Having a video display is more effective for holding your visitor’s attention as opposed to drawing them into your booth.      But, you can use the audio portion of your video for bringing in the crowds. Keep in mind though it is common courtesy        not to let this interfere with the other exhibitors.

Techniques for Appealing to Hearing

The right choice of music can create a lasting impression. A song can bring back a memory in a flash. This is what you want your business to do which is create a memory. Make sure your choice of music is compatible with the type of business you have. For example, if you are selling motorcycles then you don’t want to be playing calm and relaxing music. You want something that is upbeat and catchy.

Techniques for Appealing to Smell

You have lots of opportunities to appeal to the sense of smell. This can be done with different types of aromas. It can be something simple as offering refreshments that have a strong but pleasant odor to them. Such as coffee and freshly baked cookies.

Techniques That Appeal to Touch

This can be achieved in several different ways and can be included with some of the other sensory techniques. For example, different textured refreshments are going to appeal to the touch. Or, something that really works well is to have a selection of different scented hand wipes on hand. A lot of people are using these now. They provide a good service by letting booth visitors freshen up their hands. While at the same time appealing to the sense of smell without being over powering.

Techniques That Appeal to Taste

This is an easy one. It can be accomplished with the refreshments. How elaborate you want to be with this will depend on your type of business and booth size. But there is a simple solution. All you need to do is have a multi-tiered dish with a selection of individually wrapped treats on it. This can range from a selection of candies to wrapped cookies.

Don’t Forget the Hand Outs

You want your visitors to leave your booth with a lasting impression. One that they can take with them will work very well. There are many promotional items that you can use for this. But, try to make it one that they will use on a daily basis. Make sure your logo and contact information is on them.

Finally, tie everything in with one central theme. But, make sure that you use your company colors in the theme