Posted on Leave a comment

Interactive Displays That Will Actually Capture Attention

Interactive-displays

With so many companies offering similar products and services, captivating the attention of interested visitors is a big challenge. That’s where interactive displays come into play. Interactive trade show displays not only capture the attention of the audience but also focus on boosting engagement and providing a memorable brand experience.

Give a different touch to your exhibit and increase your ROI with these exhibit ideas:

Display Brand Focused Content – Let the visitors know who you are and what you specialize in. Keep it informative like a mission statement, however, at the same time make sure it’s meaningful. Slogans and quotes look catchy but they should make some sense to the visitors visiting your booth. Attendees should be drawn in by a promise of what you can give them. Once the visitor steps in your booth, make it easy for them to navigate, tell them briefly about your products and services and what makes you stand out among your competitors.

Create Engaging Product Demos – Attendees are always on the lookout of an exhibit that captures their attention and engages their senses. Your exhibit might lose its impact if it does not have any interactive displays, no matter if you have used stunning visuals or placed your products strategically. Create a real everlasting impact with product demonstrations so that visitors can actually try out your product right there. This product demonstration can also be termed as experience based marketing. And, it has proved to be a promising avenue for modern day marketers.

Touchscreen Displays – Include touchscreen displays in your booth to let the visitors have a more personalized experience. In the displays, you can feature catalogs, company videos and portfolios for providing more in-depth knowledge of your organization. Touchscreen displays can be used to conduct contests within your exhibit. A touchscreen kiosk will boost interactivity of your booth without creating trouble for employees.

Show Real Time Social Media Updates – Social media platforms are considered the best for building brand awareness and for interacting with your targeted audience in real time. Trade shows help in collecting and providing information as well as publicizing your brand. You can provide real time trade show updates or follows at a digital display. This will not only generate interest but will also keep the attendees focused on your booth. It might be possible that many people will start following your brand on social media if they found your products and services to be useful.

Interactive Digital Displays Tell An Enthralling Tale

When implemented correctly, digital displays tell the story of your brand that drives results and higher return on investment. With so many options available, let Los Angeles-based Abex Exhibits help you select the right trade show display for your next trade show. With 38 years of expertise, we design and provide interactive booths that will help your brand capture more leads on the exhibition floor.

Posted on Leave a comment

10 Sure Signs that Your Tradeshow Exhibit is a Blast from the Past

10 Sure Signs that Your Tradeshow Exhibit is a Blast from the Past

No business can allow themselves to become outdated. There is too much competition out there. Plus, shoppers are really becoming savvy as to “what’s in” when it comes to technology. If a Company doesn’t present themselves as being up to date and on par with their industry this is going to show through sales and conversions. One of the biggest mistakes a Company can make is to allow their tradeshow exhibit to become mundane and out of date.

Here are some red flags that should warn you that your Exhibit is due for a replacement:

1. You are using cardboard boxes draped in materials to display your products.
2. The manufacturer of your booth components went out of business ten years ago.
3. When those who are constructing your booth can’t find the instructions to do so on the internet.
4. Some of the materials that are used in the exhibit components have been taken off the market.
5. You are using silver duct tape to hold some of the legs of your stands together.
6. You have to lean your stand displays up against a wall because they have seen better days.
7. The newspapers that you are using as packing material are turning yellow with age.
8. Your competitors look at your shelving and comment on how their grandfather used to use shelving just like that.
9. You are just completing the setup of your booth when everyone else is in the tear down stage.
10. You have to hire a separate truck just to transport your booth components.

Don’t Short Change Your Presentation

There is nothing wrong with being frugal. Of course everyone wants to do their part and recycle. But, not when it comes to the representation of your business. The tradeshow plays a very important role in building your brand. If you brand appears outdated then the assumption that your products and services are going to be too.

Becoming Complacent is Dangerous

It is easy to become complacent about your exhibit. There are so many things to attend to when it comes to attending a tradeshow that appearances and functionality can get put on the back burner. It is easy to adopt the attitude that “if its not broken then why fix it”? The answer is because an outdated exhibit is broken in the sense that it is not able to serve its many functions. You are creating a visual picture with your booth setup. A picture is worth a thousand words they say, and the image you are creating for your brand is a negative one.

Prove it To Yourself

Next time you are at a tradeshow either as a guest or a participant take a look around at the various booth setups. Then do some comparisons. You will soon be able to identify quickly those that are outdated. Those that are up to date will immediately stand out. They will be recognized by their design, style, and components they are comprised of and the message they are sending. If you are not getting the same message from your exhibit then its time for a new one!

Posted on Leave a comment

EXHIBITORLIVE 2018 – Booth Photos

Abex Exhibits - ExhibitorLive 2018

Looking back at this year’s EXHIBITORLIVE in Las Vegas, we realized we never shared some of the great photos of our booth that were taken by the wonderful Silky Mitts team. Our 20×20 booth this year was designed and built solely from our LUMIWALL exhibit line (LED Backlit frames) and our new Solar Backlit Reception Counter. Also featured in the booth were our new LUMIKIOSK (Backlit iPad Kiosk), LUMICUBE (hanging LED light cube), BOOTH COMMANDER (New booth automation software we have been developing), and private phone booths.

While maintaining a very open floor space, the booth managed to get a lot of branding real estate in the 16ft. height of the towers, and a very clean look with all white laminated extrusions and backlit SEG Graphics. The booth also packed entirely into just one 4′ x 8′ x 4′ flight case!

Looking for a lightweight modular 20×20 that will hit on all of your presence needs but also save you in drayage $, freight and I&D? Start with a design like this!