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Benefits of Using Portable Displays For Your Booth

portable trade show displays

Trade shows form part of many businesses and industries. Whether its large or small or niche, trade shows are the perfect way to promote your products and services among the targeted audience and meet and share knowledge with the competitors. It is also the time to display your latest work, improvements and overall company progress.

When it comes to showcasing your products and services at an event, portable trade show displays offer a different element. The conveniences it might offer are just beyond expectations, but portable doesn’t mean you will have to compromise with the quality. Here are the benefits of portable trade show displays:

THEY ARE AFFORDABLE – Budget is a common constraint for small and medium-sized businesses. Portable displays help your company save a lot of money on installation and dismantle costs. Further, you will not have to face any hassles while transporting them. You can utilize this saved money in your budget for some other important functions.

THEY ARE VERSATILE – Don’t let the small size of portable displays fool you. These durable, flexible and cost effective portable displays cannot only convey your brand image but can also communicate your brand message with stellar graphic design effectively. They can be used at job fairs and executive seminars, conferences, corporate meetings and product launches.

THEY ARE REASONABLE – They are less expensive than custom exhibits. While a large custom trade show exhibit can cost anywhere from $25,000 to $50,000 depending on the basis of design and configuration, a portable trade show display will not burn a hole in your pocket. This shows that they are really cost-effective.

EASILY TRANSPORTABLE – The transportation costs are dependent on various factors. Amongst all, one of the most influential factors is the size of your exhibit. No matter if it’s a freight company or a courier service, the cost of transporting large structures is always high. Portable displays can be shipped at a comparatively low cost. You can eliminate the transportation cost by carrying it in your own vehicle.

IDEAL FOR SMALL BOOTH – If you know that there will be less number of employees on the booth – a large exhibit might look like a bit odd, so go for a small booth. Also, if space is large, it will become difficult for the employees to attend to all visitors. Portable displays can help end such issues. Their compact size is perfect for small booths.

Portable trade show displays are also typically a lot lighter than custom exhibits. They also offer you the flexibility to adapt your display from one show to another quickly and easily. Their installation saves a lot of time, thereby allowing you to focus on other important tasks that need to be completed prior to when the show begins.

At Abex Exhibits, we don’t just specialize in custom exhibits but we’re also leaders in providing portable trade show displays for just about any industry.

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Ways To Keep Your Exhibit Materials Safe At A Trade Show

lockable trade show counters

Trade show theft can still occur, despite the efforts put in by the exhibitor. Regardless of the security guards that are on duty 24 hours a day, you cannot completely rely on them for the protection of your booth space and the valuable items in your exhibit. The security guards never keep a watch over your merchandise, they are there for other security reasons. So, prior to hiring your own personal security guard, think of investing in lockable trade show counters and follow the below enlisted measures to keep the exhibit material safe.

PRE SHOW CHECKLIST – Although no one is going to lift your custom trade show booth display under your nose, your iPads, laptops or any other gadgets/products are a different story. Create an inventory checklist prior to exhibiting at the trade show. While busy at the show, visitors you might not notice or suspect may take something small but at the same time precious and valuable. Consider making a check list or doing the following:

  • Draw a rough sketch of your booth space.
  • Label every visible portable item.
  • When the booth is all set, take a photo.

While packing everything, cross check all these items to make sure everything is in place.

LOCKABLE TRADE SHOW COUNTERS – Your booth staff and their personal belongings such as purses, phones, and car keys are easy targets for theft. Custom lockable trade show counters are not only a wonderful addition to your trade show booth but also keep your exhibiting materials safe during your trade show along with keeping the belongings of the staff safe. A small footprint with a range of sizes and designs perfect for any booth layout. While you’re not using your laptop or iPad, instead of leaving them out, store them in a lockable counter. Always greet every booth visitor personally, and with a handshake. Even if you’re busy, take a second to make eye contact.

POST SHOW RECON – All theft that occurs at a trade show have one thing in common – they occur especially at the time of moving out. Therefore, it is highly recommended not to label the boxes that attract the attention of thieves. Also, make sure that someone stays in your booth if you leave. Try to label the boxes differently or less descriptively. Make sure that everything is packed in your presence and in your sight. Don’t give some racoon an opportunity to dig through the boxes behind the curtain.

No matter what kind of show you’re exhibiting at, security is of utmost importance. Unfortunately, you can’t rely on all people anymore to be honest and credible. So, there you have it!! Lockable trade show counters, pre show checklist and a post show recon is a solid plan to keep trade show thieves away from and uninterested in your booth. Hope for the best, but plan for the worst with these simple theft prevention tips.

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10 Sure Signs that Your Tradeshow Exhibit is a Blast from the Past

10 Sure Signs that Your Tradeshow Exhibit is a Blast from the Past

No business can allow themselves to become outdated. There is too much competition out there. Plus, shoppers are really becoming savvy as to “what’s in” when it comes to technology. If a Company doesn’t present themselves as being up to date and on par with their industry this is going to show through sales and conversions. One of the biggest mistakes a Company can make is to allow their tradeshow exhibit to become mundane and out of date.

Here are some red flags that should warn you that your Exhibit is due for a replacement:

1. You are using cardboard boxes draped in materials to display your products.
2. The manufacturer of your booth components went out of business ten years ago.
3. When those who are constructing your booth can’t find the instructions to do so on the internet.
4. Some of the materials that are used in the exhibit components have been taken off the market.
5. You are using silver duct tape to hold some of the legs of your stands together.
6. You have to lean your stand displays up against a wall because they have seen better days.
7. The newspapers that you are using as packing material are turning yellow with age.
8. Your competitors look at your shelving and comment on how their grandfather used to use shelving just like that.
9. You are just completing the setup of your booth when everyone else is in the tear down stage.
10. You have to hire a separate truck just to transport your booth components.

Don’t Short Change Your Presentation

There is nothing wrong with being frugal. Of course everyone wants to do their part and recycle. But, not when it comes to the representation of your business. The tradeshow plays a very important role in building your brand. If you brand appears outdated then the assumption that your products and services are going to be too.

Becoming Complacent is Dangerous

It is easy to become complacent about your exhibit. There are so many things to attend to when it comes to attending a tradeshow that appearances and functionality can get put on the back burner. It is easy to adopt the attitude that “if its not broken then why fix it”? The answer is because an outdated exhibit is broken in the sense that it is not able to serve its many functions. You are creating a visual picture with your booth setup. A picture is worth a thousand words they say, and the image you are creating for your brand is a negative one.

Prove it To Yourself

Next time you are at a tradeshow either as a guest or a participant take a look around at the various booth setups. Then do some comparisons. You will soon be able to identify quickly those that are outdated. Those that are up to date will immediately stand out. They will be recognized by their design, style, and components they are comprised of and the message they are sending. If you are not getting the same message from your exhibit then its time for a new one!

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EXHIBITORLIVE 2018 – Booth Photos

Abex Exhibits - ExhibitorLive 2018

Looking back at this year’s EXHIBITORLIVE in Las Vegas, we realized we never shared some of the great photos of our booth that were taken by the wonderful Silky Mitts team. Our 20×20 booth this year was designed and built solely from our LUMIWALL exhibit line (LED Backlit frames) and our new Solar Backlit Reception Counter. Also featured in the booth were our new LUMIKIOSK (Backlit iPad Kiosk), LUMICUBE (hanging LED light cube), BOOTH COMMANDER (New booth automation software we have been developing), and private phone booths.

While maintaining a very open floor space, the booth managed to get a lot of branding real estate in the 16ft. height of the towers, and a very clean look with all white laminated extrusions and backlit SEG Graphics. The booth also packed entirely into just one 4′ x 8′ x 4′ flight case!

Looking for a lightweight modular 20×20 that will hit on all of your presence needs but also save you in drayage $, freight and I&D? Start with a design like this!

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Tips for Scaling Up Your Success at Your Next Trade Show

Tips for Scaling Up Your Success at Your Next Trade Show

Trade shows can be an excellent resource for almost any business. They can also be expensive, but the return will be well worth it. Provided all the important components for participating in a trade show are utilized properly. These few tips will help you to stay organized and to implement some of the strategies needed so you can capitalize on your investment that you are making in your next trade show.

Stand Out From Your Competition

Trade shows are industry orientated. It means that you are going to have plenty of competition there. But, competition is good for business. It does mean that you are going to have to be innovative in your presence. One reason is to bring the traffic to your booth. The other reason is to create a lasting and positive impression. This means you want to focus on the senses specifically sight, sound, smell and taste.

Techniques for Appealing to Sight

There are many ways that you can use resources for appealing to the sight. You can use visuals. Not just the ones that are directly promoting your business.

     Your Business Mascot

Developing one specific for your business can be fun, and can also be added to your branding. Make sure the mascot is          appropriate for your business and unique.

     A VIP

Having a VIP attend your booth will be a real attention getter. Choose one that is well known locally. It will not only help      to bring in the traffic to your booth but it will be like an endorsement for your business. Try and choose a VIP that can          relate to your business.

     Video Displays

Having a video display is more effective for holding your visitor’s attention as opposed to drawing them into your booth.      But, you can use the audio portion of your video for bringing in the crowds. Keep in mind though it is common courtesy        not to let this interfere with the other exhibitors.

Techniques for Appealing to Hearing

The right choice of music can create a lasting impression. A song can bring back a memory in a flash. This is what you want your business to do which is create a memory. Make sure your choice of music is compatible with the type of business you have. For example, if you are selling motorcycles then you don’t want to be playing calm and relaxing music. You want something that is upbeat and catchy.

Techniques for Appealing to Smell

You have lots of opportunities to appeal to the sense of smell. This can be done with different types of aromas. It can be something simple as offering refreshments that have a strong but pleasant odor to them. Such as coffee and freshly baked cookies.

Techniques That Appeal to Touch

This can be achieved in several different ways and can be included with some of the other sensory techniques. For example, different textured refreshments are going to appeal to the touch. Or, something that really works well is to have a selection of different scented hand wipes on hand. A lot of people are using these now. They provide a good service by letting booth visitors freshen up their hands. While at the same time appealing to the sense of smell without being over powering.

Techniques That Appeal to Taste

This is an easy one. It can be accomplished with the refreshments. How elaborate you want to be with this will depend on your type of business and booth size. But there is a simple solution. All you need to do is have a multi-tiered dish with a selection of individually wrapped treats on it. This can range from a selection of candies to wrapped cookies.

Don’t Forget the Hand Outs

You want your visitors to leave your booth with a lasting impression. One that they can take with them will work very well. There are many promotional items that you can use for this. But, try to make it one that they will use on a daily basis. Make sure your logo and contact information is on them.

Finally, tie everything in with one central theme. But, make sure that you use your company colors in the theme