Trade shows form part of many businesses and industries. Whether its large or small or niche, trade shows are the perfect way to promote your products and services among the targeted audience and meet and share knowledge with the competitors. It is also the time to display your latest work, improvements and overall company progress.

When it comes to showcasing your products and services at an event, portable trade show displays offer a different element. The conveniences it might offer are just beyond expectations, but portable doesn’t mean you will have to compromise with the quality. Here are the benefits of portable trade show displays:

THEY ARE AFFORDABLE – Budget is a common constraint for small and medium-sized businesses. Portable displays help your company save a lot of money on installation and dismantle costs. Further, you will not have to face any hassles while transporting them. You can utilize this saved money in your budget for some other important functions.

THEY ARE VERSATILE – Don’t let the small size of portable displays fool you. These durable, flexible and cost effective portable displays cannot only convey your brand image but can also communicate your brand message with stellar graphic design effectively. They can be used at job fairs and executive seminars, conferences, corporate meetings and product launches.

THEY ARE REASONABLE – They are less expensive than custom exhibits. While a large custom trade show exhibit can cost anywhere from $25,000 to $50,000 depending on the basis of design and configuration, a portable trade show display will not burn a hole in your pocket. This shows that they are really cost-effective.

EASILY TRANSPORTABLE – The transportation costs are dependent on various factors. Amongst all, one of the most influential factors is the size of your exhibit. No matter if it’s a freight company or a courier service, the cost of transporting large structures is always high. Portable displays can be shipped at a comparatively low cost. You can eliminate the transportation cost by carrying it in your own vehicle.

IDEAL FOR SMALL BOOTH – If you know that there will be less number of employees on the booth – a large exhibit might look like a bit odd, so go for a small booth. Also, if space is large, it will become difficult for the employees to attend to all visitors. Portable displays can help end such issues. Their compact size is perfect for small booths.

Portable trade show displays are also typically a lot lighter than custom exhibits. They also offer you the flexibility to adapt your display from one show to another quickly and easily. Their installation saves a lot of time, thereby allowing you to focus on other important tasks that need to be completed prior to when the show begins.

At Abex Exhibits, we don’t just specialize in custom exhibits but we’re also leaders in providing portable trade show displays for just about any industry.

With so many companies offering similar products and services, captivating the attention of interested visitors is a big challenge. That’s where interactive displays come into play. Interactive trade show displays not only capture the attention of the audience but also focus on boosting engagement and providing a memorable brand experience.

Give a different touch to your exhibit and increase your ROI with these exhibit ideas:

Display Brand Focused Content – Let the visitors know who you are and what you specialize in. Keep it informative like a mission statement, however, at the same time make sure it’s meaningful. Slogans and quotes look catchy but they should make some sense to the visitors visiting your booth. Attendees should be drawn in by a promise of what you can give them. Once the visitor steps in your booth, make it easy for them to navigate, tell them briefly about your products and services and what makes you stand out among your competitors.

Create Engaging Product Demos – Attendees are always on the lookout of an exhibit that captures their attention and engages their senses. Your exhibit might lose its impact if it does not have any interactive displays, no matter if you have used stunning visuals or placed your products strategically. Create a real everlasting impact with product demonstrations so that visitors can actually try out your product right there. This product demonstration can also be termed as experience based marketing. And, it has proved to be a promising avenue for modern day marketers.

Touchscreen Displays – Include touchscreen displays in your booth to let the visitors have a more personalized experience. In the displays, you can feature catalogs, company videos and portfolios for providing more in-depth knowledge of your organization. Touchscreen displays can be used to conduct contests within your exhibit. A touchscreen kiosk will boost interactivity of your booth without creating trouble for employees.

Show Real Time Social Media Updates – Social media platforms are considered the best for building brand awareness and for interacting with your targeted audience in real time. Trade shows help in collecting and providing information as well as publicizing your brand. You can provide real time trade show updates or follows at a digital display. This will not only generate interest but will also keep the attendees focused on your booth. It might be possible that many people will start following your brand on social media if they found your products and services to be useful.

Interactive Digital Displays Tell An Enthralling Tale

When implemented correctly, digital displays tell the story of your brand that drives results and higher return on investment. With so many options available, let Los Angeles-based Abex Exhibits help you select the right trade show display for your next trade show. With 38 years of expertise, we design and provide interactive booths that will help your brand capture more leads on the exhibition floor.

Trade show theft can still occur, despite the efforts put in by the exhibitor. Regardless of the security guards that are on duty 24 hours a day, you cannot completely rely on them for the protection of your booth space and the valuable items in your exhibit. The security guards never keep a watch over your merchandise, they are there for other security reasons. So, prior to hiring your own personal security guard, think of investing in lockable trade show counters and follow the below enlisted measures to keep the exhibit material safe.

PRE SHOW CHECKLIST – Although no one is going to lift your custom trade show booth display under your nose, your iPads, laptops or any other gadgets/products are a different story. Create an inventory checklist prior to exhibiting at the trade show. While busy at the show, visitors you might not notice or suspect may take something small but at the same time precious and valuable. Consider making a check list or doing the following:

• Draw a rough sketch of your booth space.
• Label every visible portable item.
• When the booth is all set, take a photo.

While packing everything, cross check all these items to make sure everything is in place.

LOCKABLE TRADE SHOW COUNTERS – Your booth staff and their personal belongings such as purses, phones, and car keys are easy targets for theft. Custom lockable trade show counters are not only a wonderful addition to your trade show booth but also keep your exhibiting materials safe during your trade show along with keeping the belongings of the staff safe. A small footprint with a range of sizes and designs perfect for any booth layout. While you’re not using your laptop or iPad, instead of leaving them out, store them in a lockable counter. Always greet every booth visitor personally, and with a handshake. Even if you’re busy, take a second to make eye contact.

POST SHOW RECON – All theft that occurs at a trade show have one thing in common – they occur especially at the time of moving out. Therefore, it is highly recommended not to label the boxes that attract the attention of thieves. Also, make sure that someone stays in your booth if you leave. Try to label the boxes differently or less descriptively. Make sure that everything is packed in your presence and in your sight. Don’t give some racoon an opportunity to dig through the boxes behind the curtain.

No matter what kind of show you’re exhibiting at, security is of utmost importance. Unfortunately, you can’t rely on all people anymore to be honest and credible. So, there you have it!! Lockable trade show counters, pre show checklist and a post show recon is a solid plan to keep trade show thieves away from and uninterested in your booth. Hope for the best, but plan for the worst with these simple theft prevention tips.

Moving your trade show displays to and from the trade show floor is a challenging and expensive task. Therefore, it is recommended to make the best use of your trade show shipping cases as they can help you save hassle, time and money. Abex Exhibits offers trade show display shipping cases that are rotomolded right here in San Fernando, California (not blow-molded or injection molded) to protect your displays in between shows while traveling. You can rely on us, and we guarantee no breakage on our transport cases.

Our practical cases are the best affordable solutions to store and transport your trade show booth, graphics and other materials. We provide several varieties of case solutions for portable, custom modular, or rental exhibits. These cases are the perfect solution to provide your exhibit elements utmost protection. Below we have enlisted how you can make the best use of trade show shipping cases:

Keep The Cases in Your Booth – Always keep your booth clean and tidy, and your shipping cases can help you with that. If you send back the cases, you will have to wait for hours after the closure of the trade show. As the show wraps, everybody feels like rushing back.

To overcome this hassle, nowadays there are available multi-function cases with case-to-podium conversion kits. These cases can easily be transformed into a counter or into attractive and useful branding podiums

Use your Cases for Storage – Our shipping cases aren’t just made for shipping your exhibit but can also be used as storage box. They are designed in a way to store other things, so you can use them in that way.

If you’ve planned to give out samples of your products or distribute freebies, then make use of the cases to store them at the back of your exhibit. Your staff can also use them as a locker to keep their personal items safe while at the trade show.

Consolidate Your Items – The cost of moving your trade show display from your office to the trade show location and then again back to the office (usually called drayage), can increase your overall exhibition budget. That’s why it is recommended to consolidate your display items. Consolidation means you can combine several smaller packages into one bigger parcel. The right case will help you accommodate a number of items such as banner stands, graphics, brochures, and freebies. Therefore, consider buying a large shipping case or transport tub.

The above mentioned tips when followed will help you get the most from your trade show shipping cases. The right case can help you save big in time, money and effort. Trust Abex Exhibits to provide you with high quality shipping cases that will lead to no breakage of items while transporting to your next trade show.

It’s not possible to purchase a new booth every time you exhibit at a trade show. Custom exhibits are a major investment and companies must know how to reuse them or design them wisely to be reconfigured. Every time you are part of a new trade show, it becomes difficult to spend money on new exhibits. Further down the line, there are other expenses involved with your exhibit such as freight to and from, drayage and material handling, labor to install and dismantle, storage and more.

Even if the original design is intact, sometimes the structure shows the signs of wear and tear. However, there are ways by which you can update your exhibit which prevent big and expensive repairs. Maintenance plays a vital role even in trade show exhibits!

Why maintenance matters….

Once the trade show is over, it is recommended that you thoroughly inspect the trade show booth. It might be possible that some corners or shelving might have got damaged and need to be refreshed and replaced. Also, check the light bulbs, electrical connections, graphics or any other missing pieces.

Also, check your shipping case because over time shipping cases might wear out or get damaged due to their continuous use in storage and transportation. You must repair the damages caused to your shipping case for the best protection of your exhibit. Below we have mentioned affordable ways on how you can maintain the condition of your trade show for years:

Give Your Graphics a Change – It is not at all mandatory that you have to build an all new exhibit. You can keep the things looking trendy and fresh by updating the display graphics. This is less expensive than getting a new booth designed. However, making few changes in the display graphics will look good only if you’re happy with the existing structure.

Use Portable Structures – Incorporate portable displays and it will undoubtedly give your trade show booth a great makeover. Portable structures are very much common nowadays just because they are easy to use and cost-effective. For instance, you can include an iPad stand without redesigning the entire booth. New feature in your exhibit can also fetch more attention to the products/services that have been exhibited.

Rent a Trade Show Display – If you’re not able to decide whether to invest in the current exhibit or build a new one, go for another option – rent a display. Renting an exhibit is less expensive. And you can get everything rented out as per your needs and demands. Through renting, you will also get a clear insight as to what is suitable and what is worth the money invested. Lastly, you will avoid and save the storage costs.

Trade shows form the part of your marketing strategy, but at the same time, they are an investment. Fortunately, there are ways to make them affordable. At Abex Exhibits, we can provide you custom exhibit design at an affordable price that works within your budget.

When participating in a trade show there are many components of it that require detailed attention. It is really important that the display look up to date and modern. There are some items that are used in the display that can make it look outdated very quickly.

The Graphics

Most that go to trade shows are definitely familiar with many types of graphic displays. Many of these that have continued to work well throughout the years and still work today but only in some applications. When there is a large desire to become more lightweight (to save $ in drayage) so that your trade show schedule doesn’t cost you a fortune, fabric graphics make the most sense for bringing those results. In only makes sense to incorporate SEG fabric graphics in today’s exhibit.

The Introduction of SEG

SEG is Silicone Edge Graphics. It is a new resource being used in fabric graphics, which are ideal for trade shows. This is comprised of a select few fabrics specially designed for backlit or non-backlit displays with a high resolution dye-sublimated print. The edge is finished with a strip that is comprised of silicone and gets sewn directly onto the edge of the graphic. A frame with a recessed groove is then used so this silicone edge can be neatly inserted into it. Proper fitting is really important as the graphic must be taunt in the framework.

This is now the new modern replacement for those hard panel graphics that would show their wear and tear over time and could be difficult to work with. Not to mention how easy and cost effective it is to replace your graphics from show to show.

Once the advantages of the Silicone Edge Graphics are discovered, businesses using them could not fathom having to go back to the standard hard panel graphics they have been relying on for years.

Pristine Graphics

The graphics themselves are clear and sharp making them stand out and easy to view. This is due to the dye sublimation.

Less Space Requirements

Traditional framed graphics tend to take up a lot of space both during display and storage. With the SEG they are comprised of fewer frameworks which in turn address these issues.

Flexibility

These graphics are flexible in that they can be used on a variety of different types of SEG aluminum extrusion profiles.

Upgraded Appearance

Every little detail about a graphic display counts and anything that can detract away from this should be avoided. With the traditional graphics the seam line is noticeable but this is not the case with SEG graphics as there are no seams.

Easy Transporting

Transporting these fabrics is simple and hassle free because they are so lightweight and the fabric can be neatly folded.

Easy Care

Trying to clean traditional graphics can be almost impossible but with the SEG these fabric graphics can be easily washed and steamed to restore them to their pristine condition.

Benefits to the Environment

When the ease in which these fabric graphics can be stored and transported they have an indirect but important benefit to the environment.

Results Driven

The SEG fabric graphics are results driven. This all achievable due to;

*Crisp clean graphics

*Anti-glare material

*Cost effective

*Less framework

*Longevity

When all of the benefits of the SEG displays are compared to traditional graphic displays they far outweigh those that have been used in the past. They have that modern up to date look that is sure to enhance any display.

Backlit fabric displays are one of the hottest trends in trade shows today!

First impression is the last impression. For businesses, first impressions become even more crucial in trade shows. Exhibiting your products or services in a trade show is not just about meeting and greeting visitors, it is about presenting your brand in a compelling and memorable way. The appearance of your exhibit can drive interest and attract more visitors to your booth.

Backlit fabric displays can help you do exactly that. There are available a wide variety of sizes and styles in backlit displays, including tension fabric displays and hybrid modular displays, that will enable you to buy attendee time and stand out from the crowd. When back lighting is added to your trade show booth, you possibly gain the attention of the visitors with vibrant graphic colors. Such trade show displays not only show you work hard to promote your business but also create a professional look in big events.

Need more reasons to invest in a backlit fabric display for your business promotion? Check out here how these trade show displays will enable you to create great first impression and walk away with dozens of new customers:

1. They Attract More Visitors – In this highly competitive marketplace, it can be difficult to make an impact. That’s why it is important to place your best foot forward. Create buzz with a backlit display to outperform among competitors and compel visitors to know what your organization is all about. When you install standard lights in your booth, they can be irritating on the eyes and may also make the booth space appear darker. Inadequate lighting makes the booth space unattractive, and your services or products may go unnoticed.

Backlit fabric displays consist of bright LED lights installed behind customized fabric displays and integrated with aluminum profiles. Lights in the corner of the display brightly illuminate the corner and edges of your booth. The down lights that are placed at the top of the frame skin highlight your logo and graphics. It is completely your choice to select from single or double-sided backlit displays.

2. They Create Brand Recognition –The backlit displays allow you to communicate your brand message to the prospective customers effectively. When designed and installed properly, they clearly highlight your products / services, thereby strengthening your presence and creating brand recognition among attendees. These stunning visual displays will let you deliver your marketing message to a maximum number of visitors.

3. They Improve Attendees’ Experience – Brightly illuminated booth not only captures the attention of the attendees on a busy trade show floor but it also makes it easier for them to see and read about your company even from far off distance. Make the design simple and print the messages on the fabric display clearly so that attendees get exactly what you want to convey. Good lighting can easily help you accomplish that.

4. They are Lightweight & Versatile – These displays are made up of aluminum frames that have silicone edge graphics, thus making them lightweight and easy to transport. The functions of backlit displays are not only limited to trade shows and exhibitions, they can also be utilized at corporate lobbies, retail outlets, shopping malls and airports.

If you’re not sure which type of backlit fabric display will be best suitable for the next trade show, consult a trusted company that offers quality, flexibility, and durability with cutting-edge style in your exhibit. At Abex, you can count on us that you’ll surely get noticed.

No business can allow themselves to become outdated. There is too much competition out there. Plus, shoppers are really becoming savvy as to “what’s in” when it comes to technology. If a Company doesn’t present themselves as being up to date and on par with their industry this is going to show through sales and conversions. One of the biggest mistakes a Company can make is to allow their tradeshow exhibit to become mundane and out of date.

Here are some red flags that should warn you that your Exhibit is due for a replacement:

1. You are using cardboard boxes draped in materials to display your products.
2. The manufacturer of your booth components went out of business ten years ago.
3. When those who are constructing your booth can’t find the instructions to do so on the internet.
4. Some of the materials that are used in the exhibit components have been taken off the market.
5. You are using silver duct tape to hold some of the legs of your stands together.
6. You have to lean your stand displays up against a wall because they have seen better days.
7. The newspapers that you are using as packing material are turning yellow with age.
8. Your competitors look at your shelving and comment on how their grandfather used to use shelving just like that.
9. You are just completing the setup of your booth when everyone else is in the tear down stage.
10. You have to hire a separate truck just to transport your booth components.

Don’t Short Change Your Presentation

There is nothing wrong with being frugal. Of course everyone wants to do their part and recycle. But, not when it comes to the representation of your business. The tradeshow plays a very important role in building your brand. If you brand appears outdated then the assumption that your products and services are going to be too.

Becoming Complacent is Dangerous

It is easy to become complacent about your exhibit. There are so many things to attend to when it comes to attending a tradeshow that appearances and functionality can get put on the back burner. It is easy to adopt the attitude that “if its not broken then why fix it”? The answer is because an outdated exhibit is broken in the sense that it is not able to serve its many functions. You are creating a visual picture with your booth setup. A picture is worth a thousand words they say, and the image you are creating for your brand is a negative one.

Prove it To Yourself

Next time you are at a tradeshow either as a guest or a participant take a look around at the various booth setups. Then do some comparisons. You will soon be able to identify quickly those that are outdated. Those that are up to date will immediately stand out. They will be recognized by their design, style, and components they are comprised of and the message they are sending. If you are not getting the same message from your exhibit then its time for a new one!

Looking back at this year’s EXHIBITORLIVE in Las Vegas, we realized we never shared some of the great photos of our booth that were taken by the wonderful Silky Mitts team. Our 20×20 booth this year was designed and built solely from our LUMIWALL exhibit line (LED Backlit frames) and our new Solar Backlit Reception Counter. Also featured in the booth were our new LUMIKIOSK (Backlit iPad Kiosk), LUMICUBE (hanging LED light cube), BOOTH COMMANDER (New booth automation software we have been developing), and private phone booths.

While maintaining a very open floor space, the booth managed to get a lot of branding real estate in the 16ft. height of the towers, and a very clean look with all white laminated extrusions and backlit SEG Graphics. The booth also packed entirely into just one 4′ x 8′ x 4′ flight case!

Looking for a lightweight modular 20×20 that will hit on all of your presence needs but also save you in drayage $, freight and I&D? Start with a design like this!