It’s not possible to purchase a new booth every time you exhibit at a trade show. Custom exhibits are a major investment and companies must know how to reuse them or design them wisely to be reconfigured. Every time you are part of a new trade show, it becomes difficult to spend money on new exhibits. Further down the line, there are other expenses involved with your exhibit such as freight to and from, drayage and material handling, labor to install and dismantle, storage and more.
Even if the original design is intact, sometimes the structure shows the signs of wear and tear. However, there are ways by which you can update your exhibit which prevent big and expensive repairs. Maintenance plays a vital role even in trade show exhibits!
Why maintenance matters….
Once the trade show is over, it is recommended that you thoroughly inspect the trade show booth. It might be possible that some corners or shelving might have got damaged and need to be refreshed and replaced. Also, check the light bulbs, electrical connections, graphics or any other missing pieces.
Also, check your shipping case because over time shipping cases might wear out or get damaged due to their continuous use in storage and transportation. You must repair the damages caused to your shipping case for the best protection of your exhibit. Below we have mentioned affordable ways on how you can maintain the condition of your trade show for years:
Give Your Graphics a Change – It is not at all mandatory that you have to build an all new exhibit. You can keep the things looking trendy and fresh by updating the display graphics. This is less expensive than getting a new booth designed. However, making few changes in the display graphics will look good only if you’re happy with the existing structure.
Use Portable Structures – Incorporate portable displays and it will undoubtedly give your trade show booth a great makeover. Portable structures are very much common nowadays just because they are easy to use and cost-effective. For instance, you can include an iPad stand without redesigning the entire booth. New feature in your exhibit can also fetch more attention to the products/services that have been exhibited.
Rent a Trade Show Display – If you’re not able to decide whether to invest in the current exhibit or build a new one, go for another option – rent a display. Renting an exhibit is less expensive. And you can get everything rented out as per your needs and demands. Through renting, you will also get a clear insight as to what is suitable and what is worth the money invested. Lastly, you will avoid and save the storage costs.
Trade shows form the part of your marketing strategy, but at the same time, they are an investment. Fortunately, there are ways to make them affordable. At Abex Exhibits, we can provide you custom exhibit design at an affordable price that works within your budget.